A type of cognitive bias where people interpret new information in a way that supports or confirms their prior beliefs. For example, people who believe a brand is low-quality may tend to view a sale on the brand as confirmation of that low-quality.
A type of cognitive bias where people interpret new information in a way that supports or confirms their prior beliefs. For example, people who believe a brand is low-quality may tend to view a sale on the brand as confirmation of that low-quality.