A type of cognitive bias (see “Bias, Cognitive“) where the individual attributes greater knowledge and accuracy of opinion to persons of authority, and so is more likely to be influenced by their opinions. See also “Celebrity Endorsement.”
A type of cognitive bias (see “Bias, Cognitive“) where the individual attributes greater knowledge and accuracy of opinion to persons of authority, and so is more likely to be influenced by their opinions. See also “Celebrity Endorsement.”