A term related to eye tracking analysis (see “Eye Tracking“). A defined area within a creative execution of particular importance to the advertisers. Commonly includes key messaging or branding. Also referred to as an “AOA / Area of Analysis.”
A term related to eye tracking analysis (see “Eye Tracking“). A defined area within a creative execution of particular importance to the advertisers. Commonly includes key messaging or branding. Also referred to as an “AOA / Area of Analysis.”