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  • February 20 @ 12:00 pm - 1:00 pm EST

Utilizing Gen AI to Ensure Advertising Success: Insights from Databricks

The Media & Advertising industry will be defined by which companies embrace AI and yield success. Databricks, a growing data & AI company, will describe the challenges and opportunities related […]
  • February 26 @ 12:00 pm - 1:00 pm EST

Accelerating Towards the New Era of Online Privacy

Join us on February 26 to learn how the Privacy Sandbox is working with the ecosystem to accelerate towards a new era of online privacy. As the industry moves towards […]
  • March 12 @ 12:00 pm - 1:00 pm EST

Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this session, learn […]
  • March 25 - March 26 @ 9:00 am - 5:00 pm EST

AUDIENCExSCIENCE 2025

ARF’s annual AUDIENCExSCIENCE conference will bring to light the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees will learn about a wide array […]
  • March 25 @ 12:00 pm - 1:30 pm EST

Women in Analytics & Young Pros @ AUDIENCExSCIENCE 2025: Sharpen Your Skillset for Success

Advancing your career requires strategic planning, continuous learning, networking, and showcasing your value. How do you sharpen your skillset and stay ahead in our ever-evolving market research and advertising industry? […]
  • April 9 @ 4:00 pm - 6:00 pm EST

Creative Council

Save the date for this upcoming ARF Creative Council event. We will add more information to this page — including speakers — soon. REGISTER NOW REGISTER NOW ACCESS 2024 EVENT […]
  • April 10 @ 12:00 pm - 1:00 pm EST

Insights Studio

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor
  • April 23 @ 12:00 pm - 1:30 pm EST

AI Series

Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR
  • May 1 @ 12:00 pm - 1:00 pm EST

How to Win an ARF David Ogilvy Award: Best Practices & Tips

The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven creative. The awards’ namesake pays tribute to David Ogilvy’s forward-thinking belief in the crucial role […]
  • May 7 @ 12:00 pm - 1:00 pm EST

Cultural Effectiveness Council

Join the ARF Cultural Effectiveness Council on May 7, 2025. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW