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  • December 16 @ 1:00 pm - 1:00 pm EDT

Webcast: ARF Benchmark Survey

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  • November 4 @ 1:00 pm - 1:00 pm EDT

Webcast: ARF Social Council

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  • September 30 @ 1:00 pm - 2:00 pm EDT

Webcast: ARF Cultural Council

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  • August 13 @ 1:00 pm - 2:00 pm EDT

Conversations with Great Minds

Take part in Conversations with Great Minds on August 13. Hear from two impressive industry leaders about their journeys, successes, and insights on the state of the industry today. Josh Chasin, Chief Measurability Officer at VideoAmp, and winner of the 2020 Erwin Ephron Demystification Award, will be interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at Nielsen Catalina Solutions. The Erwin Ephron Demystification Award pays tribute to the father of ‘recency,’ Erwin Ephron,…
  • July 29 @ 1:00 pm - 2:00 pm EDT

Precision Marketing for Precision Medicine

Advertising in health care has not kept pace with advances in science and medicine. Many new therapies are designed for very specific patient populations, based on differing genetic, environmental and lifestyle factors. The emerging approach for disease treatment and prevention that takes into account individual variability is known as precision medicine.Most audience planning and targeting in healthcare advertising focuses on broad patient audiences, regardless of whether they are eligible for or good candidates for a type of treatment. This is…
  • July 27 @ 12:00 pm - July 28 @ 1:30 pm EDT

SHOPPERxSCIENCE 2020

The COVID-19 pandemic has shifted consumer behavior and created difficult questions for marketers, such as: Are long-held marketing beliefs about brand loyalty still relevant? How should consumer marketing strategies be rethought? What does the widespread shift to digital mean for brands/retailers? Join us on July 27-28 for an entirely virtual event, where leading marketers and researchers will share their thoughts on what consumer behaviors will persist in the “new normal” and how companies can prepare. Hear insights on e-commerce shifts,…
  • July 22 @ 1:00 pm - 2:00 pm EDT

The Impact of COVID on Social Advertising

As media and product consumption patterns have changed since the COVID-19 pandemic, the same is true for social media advertising. This webcast presented by the ARF Social Council will give an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. Come away with a better understanding of where the…
  • July 16 @ 1:00 pm - 2:00 pm EDT

Insights Studio: Modellers Unite! MMM After the Crisis

For decades, marketers have relied on marketing mix models (MMM) to understand the ROI of each component of marketing spend. But in a new twist, COVID-19 is disrupting MMM with changes that don’t fit any previous observed pattern. Can MMM provide guidance based on recent history about whether to put the brakes on advertising, how to reallocate the dollars available, and when to resume it? How do we consider changes in product availability and consumer demand? How do we react…
  • July 15 @ 1:00 pm - 2:00 pm EDT

Experience Debt: How to Avoid Customer Experience (CX) Compromises That Hike up Costs

Join MESH Experience in the fifth installment of their webcast series focused on how marketers can grow their business and succeed in the new age of customer experience (CX). CX is ever-evolving. This is especially true now, while we come to grips with the immense impact of the coronavirus pandemic on nearly all aspects of life – the global economy, public emotion and consumer behavior. Learn from industry experts about how to build a CX roadmap in the current consumer…
  • July 9 @ 11:00 am - 12:00 pm EDT

Insights Studio: Where Has All the Advertising Gone?

Has advertising gotten weaker over the past 15 years, focusing less on creative and more on performance-based ads? This Insights Studio will host one of the industry’s brightest minds, Orlando Wood, Chief Innovation Officer at System1 Group and author of the best-selling book Lemon (IPA, 2019). Wood will present a unique combination of neuroscience, cultural history and advertising research to describe a change in advertising style that has occurred over the last 15 years and link this to falling advertising effectiveness.…

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