Speakers and agenda will be announced soon. Check back for updates. REGISTER NOW ARF Virtual Town Hall Series 2021 REGISTER NOW Sponsor

We are seeing radical changes in retail that will revolutionize shopping in every way. Customers expect superior brands, enhanced and frictionless experiences and low prices. Large retailers such as Amazon, Walmart and Costco, are succeeding on all fronts. What strategies are they employing and how can companies compete? Social commerce — influencers, data and digital advertising strategies and gaming — is a huge disruptor. Why are more brands going direct to consumers, and why? At this two-day event, discover a…

Speakers and agenda will be announced soon. Check back for updates. REGISTER NOW WOMEN IN ANALYTICS 2021 REGISTER NOW   Sponsor

Speakers and agenda will be announced soon. Check back for updates. REGISTER NOW Young Pros 2021 REGISTER NOW Sponsors

The second installment of the ARF Cultural Effectiveness Council’s Navigating the Messy Middle series — which focuses on the workplace experiences and strategies of mid-career professionals from diverse communities — will host two successful executives who have developed their careers in the advertising and media industries. Learn about the challenges they have faced, how they overcame them and their advice for navigating your own “messy middle.” As we enter 2021, conversations about diversity, equity and inclusion are front and center…

Join a global lineup of speakers from the U.S. and Australia as they present their research featured in the most recent Journal of Advertising Research. Hear the latest insights on TV ad effectiveness, radio advertising avoidance, creative strategies for 6-second ads and insights into ad sharing from facial coding analysis. This ARF Insights Studio offers empirical, peer-reviewed research by collaborations of academic and industry experts, offering actionable, hands-on insight. Walk away with: Actionable, creative strategies for making 6-second online video…

To boost business outcomes, brands understand that influencing and amplifying conversations is key. Yet quantifying the value of paid media to drive incremental conversation can prove challenging. In this one-hour focused Insights Studio, two analytics leaders from Twitter will share how they developed a way for brands to analyze conversational patterns. They will also share a brand equity study that Twitter performed on itself, and the business outcomes. This event will show marketers, and their agencies, how to optimize their…

While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research. The first 2021 event presented by the LA Media Research Council will address whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes. Join a panel of top experts in media and consumer research to explore…

In its ground-breaking white paper, the ARF Creative Council identified the importance of a collaborative insights-led process in the development of great creative. For its second virtual happy hour event, the Council will bring the process described in the white paper to life through focusing on one of the most highly-recognized creative campaigns of 2020 – the Grand Ogilvy-winning, “Not A Gun.” The campaign highlighted an issue that garnered unprecedented attention in the past year—violence by police officers against unarmed…

Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with 4 monthly Meet-Ups, each uniquely curated for the Young Pros. We’ll introduce you to fellow research professionals in an environment built for networking. In addition, we will share screen-time with an industry leader. They will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How…