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In 2017, the ARF organized a conference, hosted at Google, to consider the predictive accuracy of different methods of business and political forecasting. Given that pre-election polls had been widely blamed for failing to predict the outcome of the 2016 Presidential election, half of the ARF program was devoted to a post-mortem assessment of the polling methodologies – comparing the canonical methods with newer methods based on social media monitoring, betting markets, momentum analysis and modeling of social indicators. In…

The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…

Your safety and well-being are our top priorities. Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020. We apologize for any inconvenience and thank you for understanding. Please contact the ARF with…

Speakers and agenda will be announced soon. Check back for updates. Webcasts 2020 Webcasts are Supported by

Since the onset of COVID-19, viewing patterns have changed dramatically. The biggest shift, however, has been an accelerated trend towards streaming. Shelter at home policies and health concerns about gathering in large public places, such as movie theaters, are the driving forces. The ARF’s OTT virtual event is dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”: How are viewing patterns and preferences evolving? What strategies…

With each issue of the JAR, the range of topics grows richer and more complicated, with bourgeoning platforms steeped in evolving algorithms and artificial intelligence. Its goal: to inform advertising scholars and practitioners with evidence-based papers that keep track of the dynamics in marketing. Come join our global panel of experts who will synthesize their work, which was selected from four selections from the September edition. The timely and relevant topics connect with a number of touchpoints: Audio advertising: How…

This Town Hall will present a collaboration between several of the industry’s leading organizations — the ARF, the 4A’s, 9th Decimal, Ad-ID, CIMM, Comscore, IAB/Tech Lab, Innovid, IRI, iSpot, Kantar, LiveRamp, Nielsen, SMI and others — to create a standardized file format for ad metadata and the use of the Universal Ad-ID as the primary identifier for ads across both the TV and digital ecosystem. Current processes lack standardization and create a lot of “make work” to clean and standardize…

Many ads now feature diverse casting but casting alone does not confer true representation. This ARF Cultural Effectiveness Council event will provide insights on culture, values and identification that need to be considered in order to achieve meaningful representation of the 21st century US population in advertising. Learn why representation is important, how to succeed in achieving it and how the industry’s understanding of representation has changed over the last few years. We will also touch on representation of communities…

Join us for a first-of-its-kind, entirely virtual ARF David Ogilvy Awards on October 8, 2020. After a rigorous selection process, the 2020 ARF David Ogilvy Awards Finalists have been announced! Visit our Finalists page for the full list. The ARF will present an industry-leading virtual celebration of the ARF David Ogilvy Award winners which will simultaneously act as the first official platform of the ARF WIDE initiative. The award show will feature vignettes from selected ARF David Ogilvy Awards finalists,…