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  • February 22 @ 12:00 pm - 1:00 pm EST

Insights Studio

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers and registration details – soon.
  • February 8 @ 12:00 pm - 1:00 pm EST

How Technology is Personalizing Health Care: Pharma Council

Save the date for this upcoming ARF Pharma Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor
  • February 7 @ 12:00 pm - 1:00 pm EST

The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

Half of the U.S. has now lost what the UN deems a fundamental human right: bodily autonomy. As civil liberties continue to be politicized, society is increasingly looking to the private sector as a moral compass. From Black Lives Matter to Voting Rights to Transgender equality and now Roe v. Wade — it has become more of an expectation that brands speak out or fear losing favor with employees and consumers alike. In this presentation, Mindshare and GroupM unveil new…
  • January 25 @ 12:00 pm - 1:00 pm EST

Insights Studio

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers and other details – soon. REGISTER NOW REGISTER NOW
  • January 19 @ 1:00 pm - 2:00 pm EST

Young Pros

Save the date for this upcoming ARF Young Pros event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW
  • January 12 @ 3:00 pm - 4:00 pm EST

2022 Media Insights and 2023 Challenges: L.A. Media Research Council Event

Join the LA Media Research Council on January 12 for an update and discussion on the Council’s priorities — trends in viewer behavior, streaming with and without ads, content discovery and promotion — and priority issues for the upcoming year. Hear new, research-based insights on the constantly changing media landscape based on data from OTT 2022 and recent studies. Council and community members will share their perspectives on the issues that will be most important to their business in 2023.…
  • December 8 @ 4:00 pm - 5:00 pm EST

A Peek Behind the Curtain: The Magic and Misery of Creative Briefs

Join the ARF Creative Council on December 8 as brand strategists and creatives pull back the curtain on the creative brief — an important part of the creative process. Creative briefs are launch pads for creative work, but sometimes an unfamiliar component of the creative process. Brand strategists and creatives will share best practices for researchers to approach creative briefs that will inspire and achieve client’s business goals. Attendees will gain… Help in understanding what briefs are all about. An…
  • December 7 @ 12:00 pm - 1:00 pm EST

How Diversity in Advertising is Evolving

Consumers want to buy from companies that commit to diversity. But mere representational presence in ads is not enough. Brands that produce creative that is authentic in context and elicits emotion from consumers will garner loyalty and ROI. How can brands effectively integrate cultural fluency into communications and branding? What frameworks are helpful? How can we, collectively, understand nuances better to debunk stereotypes and empower all groups of people? On December 7, two companies at the forefront of diversity in…
  • May 19 @ 12:00 pm - 1:00 pm EST

ARF Young Pros May Meet-Up: Suzy Davidkhanian

The ARF Young Pros hosted a Mentoring Meet-Up with Suzy Davidkhanian on May 19. Suzy is a seasoned public relations executive with 15 years of experience in marketing and retail—from store level to buying and planning. She most recently led the consumer insights and market trends team at Macy’s. Suzy walked us through her impressive career and shared tips for Young Pros navigating today’s challenges. Afterwards, breakout sessions provided a fun, dynamic networking opportunity for attendees. ACCESS EVENT CONTENT May…