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  • June 9 @ 1:00 pm - 2:00 pm EDT

Shifting the Perception of Aging Today

The Biggest Marketing Trend No One is Paying Attention To According to AARP, people who are 50+ generate $8.3 trillion in annual economic activity. By 2032, this market is expected to drive more than half of the U.S. gross domestic product. Yet consumers in the 50+ demographic are underrepresented in media. Out of a sample of more than 1,000 images, AARP found that only 15 percent of media imagery reflects this age group (even though 46 percent of the U.S.…
  • June 10 @ 10:00 am - 11:30 am PDT

How Will Media Use Evolve After the Crisis?

While a lot of research has been released on the changes in viewers’ behavior caused by the COVID-19 pandemic, it has rarely been synthesized to identify key issues. The LA Media Research Council will host a virtual event to update ARF members on the ARF’s original research initiatives, share insights from new studies about changes in media use and discuss whether these changes will be permanent. Hear from leading media researchers: How has the current crisis affected the use of…
  • June 11 @ 12:00 pm - 2:00 pm EDT

Creative: Under Which Conditions do Purpose Campaigns Work and Not Work?

The ARF, in partnership with Kantar, recently developed an impactful report, Cracking Brand Purpose, to shape, guide and evaluate purpose campaigns, even during difficult news environments. Cracking Brand Purpose is especially timely given that the recent coronavirus pandemic and oncoming recession have caused brands to pivot to purpose-driven campaigns. The difficulty is that there is little agreement on what actually constitutes a purpose-driven campaign. No matter where they stood on the spectrum, all of these campaigns related to something bigger…
  • June 15 @ 1:00 pm - June 19 @ 2:00 pm

ARF North by Northeast

Leveraging Human Psychology to Build Brands and Sales Why do people buy some products and not others? How do media messages influence a shopper’s buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior? We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are…
  • June 30 @ 1:00 pm - 2:15 pm EDT

Young Pros Share Group - Managing Remotely (Up, Down and Sideways)

Many Young Pros find themselves adapting to working remotely for the first time, while others have had an easier transition, as they were more familiar with working from home. This Share Group is an opportunity for Young Pros to share and learn tips and tricks for how to best stay connected with others — whether communicating up with a team leader, down to a direct report or laterally with other team members — and discuss solutions for the challenges of…
  • July 1 @ 1:00 pm - 2:00 pm EDT

Webcast: Building Brand Loyalty with Today’s 21st Century Audience: Music as a Cultural Connector 

The third installment of the ARF Cultural Effectiveness Council’s webcast series, Building Brand Loyalty with Today’s 21st Century Audience will focus on the power of music as a universal language. In our new normal, music is a great connector. It’s a human truth that has been amplified by the global health crisis. This event is part of a larger ARF Cultural Effectiveness Council white paper exploring a number of “ways in” for connecting with the increasingly diverse American audience including…
  • July 15 @ 1:00 pm - 2:00 pm EDT

Webcast: Experience Debt: How to Avoid Customer Experience (CX) Compromises That Hike up Costs

Join MESH Experience in the fifth installment of their webcast series focused on how marketers can grow their business and succeed in the new age of customer experience (CX). CX is ever-evolving. This is especially true now, while we come to grips with the immense impact of the coronavirus pandemic on nearly all aspects of life – the global economy, public emotion and consumer behavior. Learn from industry experts about how to build a CX roadmap in the current consumer…
  • July 22 @ 1:00 pm - 2:00 pm EDT

Webcast: ARF Social Council

Speakers and agenda will be announced soon. Check back for updates. Webcasts 2020 Webcasts are Supported by
  • September 21 @ 11:00 am - September 23 @ 3:00 pm


AUDIENCExSCIENCE 2020, now 100% virtual, will provide a multi-dimensional perspective on the industry’s challenges and opportunities, as well as the impacts of the COVID-19 crisis on measurement and growth. VIEW LATEST INFORMATION KEYNOTE SPEAKERS AUDIENCExSCIENCE keynote speakers are making an impact on today’s challenges and shaping the future. They will leave you inspired and informed about what you need to know in order to advance your measurement and growth goals. 2020 TRACKS The 2020 program features 9 tracks, with 30+…
  • September 30 @ 1:00 pm - 2:00 pm EDT

Webcast: ARF Cultural Council

Speakers and agenda will be announced soon. Check back for updates. Webcasts 2020 Webcasts are Supported by

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