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  • October 6 @ 2:00 pm - 4:30 pm EDT

Advertising Week 2020 - CX in the New Normal

CX in the New Normal Consumer behavior has undergone profound changes in 2020. Thanks to supply chain disruptions, the availability of beloved brands has been inconsistent, forcing consumers to purchase other items. Is the importance and marketing investment in brand loyalty now under question? E-commerce, already a growing trend, accelerated at warp speed due to safety concerns, and older generations have been key adopters. What does this mean for long-term viability of retail brick and mortar stores? Diversity and inclusion…
  • October 7 @ 11:00 am - 12:30 pm EDT

International Young Pros Share Group: ARF Young Pros and IPA MIPA

Young Professionals in the advertising, research, and media industries in the USA and UK are invited to a very special Virtual Share Group to meet their counterparts across the pond. Preceding small-group breakouts, attendees will hear from both a NYC and London-based Planner-Creative-Account team from the prestigious advertising agency Ogilvy. Learn what a client-centric approach looks like in each city, how each team works together, and how office culture varies between cities. This event is open to working professionals age…
  • October 8 @ 5:00 pm - 6:00 pm EDT

2020 ARF David Ogilvy Awards Ceremony

Join us for a first-of-its-kind, entirely virtual ARF David Ogilvy Awards on October 8, 2020. After a rigorous selection process, the 2020 ARF David Ogilvy Awards Finalists have been announced! Visit our Finalists page for the full list. The ARF will present an industry-leading virtual celebration of the ARF David Ogilvy Award winners which will simultaneously act as the first official platform of the ARF WIDE initiative. The award show will feature vignettes from selected ARF David Ogilvy Awards finalists,…
  • October 14 @ 1:00 pm - 2:00 pm EDT

Building Brand Loyalty with Today’s 21st Century Audience –The Pivotal Role of Representation

Many ads now feature diverse casting but casting alone does not confer true representation. This ARF Cultural Effectiveness Council event will provide insights on culture, values and identification that need to be considered in order to achieve meaningful representation of the 21st century US population in advertising. Learn why representation is important, how to succeed in achieving it and how the industry’s understanding of representation has changed over the last few years. We will also touch on representation of communities…
  • October 20 @ 12:30 pm - 2:00 pm EDT

ARF Virtual Town Hall Series: Advertising Metadata Standardization Initiative (AMSI)

This Town Hall will present a collaboration between several of the industry’s leading organizations — the ARF, the 4A’s, 9th Decimal, Ad-ID, CIMM, Comscore, IAB/Tech Lab, Innovid, IRI, iSpot, Kantar, LiveRamp, Nielsen, SMI and others — to create a standardized file format for ad metadata and the use of the Universal Ad-ID as the primary identifier for ads across both the TV and digital ecosystem. Current processes lack standardization and create a lot of “make work” to clean and standardize…
  • October 21 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Audio Advertising, Targeting, Creativity and Segmentation/CSR ads

With each issue of the JAR, the range of topics grows richer and more complicated, with bourgeoning platforms steeped in evolving algorithms and artificial intelligence. Its goal: to inform advertising scholars and practitioners with evidence-based papers that keep track of the dynamics in marketing. Come join our global panel of experts who will synthesize their work, which was selected from four selections from the September edition. The timely and relevant topics connect with a number of touchpoints: Audio advertising: How…
  • October 27 - October 28 @ 12:00 pm - 2:00 pm EDT

OTTxSCIENCE 2020

Since the onset of COVID-19, viewing patterns have changed dramatically. The biggest shift, however, has been an accelerated trend towards streaming. Shelter at home policies and health concerns about gathering in large public places, such as movie theaters, are the driving forces. The ARF’s OTT virtual event is dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”: How are viewing patterns and preferences evolving? What strategies…
  • November 4 @ 1:00 pm - 1:00 pm EDT

Webcast: ARF Social Council

Speakers and agenda will be announced soon. Check back for updates. Webcasts 2020 Webcasts are Supported by
  • November 12 @ 3:00 pm - 4:00 pm EDT

NEW DATE - Salon Series: The Power of Influencer Marketing

Your safety and well-being are our top priorities. Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020. We apologize for any inconvenience and thank you for understanding. Please contact the ARF with…
  • November 16 - November 19 @ 12:30 pm - 2:30 pm EDT

Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…