In the past decade, out-of-home (OOH) advertising has undergone a significant transformation propelled by digital innovation and technological advancements. It’s all around us as we walk through cities, take public transportation or drive down major highways, yet most people in the advertising industry know little about it, despite consumers growing receptivity to it. Join us in New York City for an exploration of where this medium stands today, its current capabilities and its potential in the future. Hear data-backed insights…
Join us for a best practices session about how to win an ARF David Ogilvy Award, including what constitutes an excellent written explanation and its winning ingredients. More details to come! Click here to see last year’s event. Click here to access evergreen best practices. REGISTER NOW REGISTER NOW 2023 David Ogilvy Winners Best Practices & Tips SPONSORSHIP OPPORTUNITIES Looking to sponsor the ARF David Ogilvy Awards or Creative Measurement Event? Reach out to sponsorship@thearf.org. ANY QUESTIONS Any additional questions?…
COMPETING FOR TODAY’S SHOPPER: TOOLS, TECHNOLOGIES & TRENDS As the advertising industry evolves, brands are leveraging a proliferation of digital platforms and marketing solutions in the quest for consumer loyalty and ROI. Yet these solutions are also fraught with snares. At SHOPPER 2024 practitioners and academics will share research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. Access to first-party insights is becoming more important for brands. Advertisers are flocking to retailers that offer advertising services…
Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. LIVESTREAM – REGISTER NOW SPONSOR
Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor
Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW
Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speakers & registration details. SPONSOR
Save the date for this upcoming Women in Analytics event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsors
Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes before it’s too late! OptiMine will dive into the specifics of Google’s privacy changes and how they will impact the marketing and measurement world. You…