Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this talk learn […]

Advertisers are fueling massive retail media growth with ever-increasing investments with roughly a fifth of all digital advertising – or about $140B worldwide to be spent in 2024. Despite the […]

Join us in NYC for an exclusive event at SiriusXM, where top industry leaders will share their career journeys and the pivotal moves that led them to success. Hear from […]

In the US, women’s sports comprise roughly half the total competitions across collegiate, professional and national sports events. Yet they only receive 15% of the media coverage. Assumptions about lower […]

Save the date for this upcoming ARF event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. SPONSORS HOST

Join us on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, presented by the ARF’s newly formed Organizational Council. This survey explores the evolving structure and […]

Join the ARF Creative Council to explore the powerful role of sound in branding. Held at the offices of one of the country’s largest audio entertainment companies, this immersive event […]

Save the date for this upcoming ARF event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. SPONSORS HOST

The shopper marketing landscape continues to evolve rapidly. Retail Media Networks—which barely existed five years ago—are one of the fastest-growing media today, taking in $43.7 billion a year, according to […]

A Deep Dive on Prompts and Personas in Advertising and Marketing Research This workshop is designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research. […]