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  • November 3 - November 4 @ 12:00 pm - 1:30 pm EDT

Marketing Effectiveness

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, Nov. 3-4, for two hours each day, the ARF and IPA partner to bring you the best new thinking and empirical research for marketing effectiveness. Sessions are curated from our two flagship events – AUDIENCExSCIENCE 2021 and EffWorks Global 2021 – and designed to help you boost your business performance. The agenda covers the following areas: Day…