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  • November 20 @ 1:00 pm - 2:00 pm EDT

Webcast: Creative Techniques - Montage

What techniques from other industries can marketers adopt to improve their storytelling abilities and ultimately their ROI? Log-in to view the video and key takeaways. Montage is a film technique we have all seen movies use in order to achieve things like the-telling-a-story in a few minutes, when it normally takes days or weeks for the actual character(s) to accomplish this. But what about in advertising – can montages be an effective tactic in TV advertising and, if so, what…
  • October 30 @ 1:00 pm - 2:00 pm EDT

Webcast: The Impact of Social Campaigns on Sales and Other Lower Funnel Metrics

Learn how to assess the impact of social media – paid, owned, and earned — on key outcomes for all types of businesses, both products and services. This webcast from the ARF Social Council will help you understand what differentiates social media from other online media when it comes to measuring ROI. Tune in to find out: What needs to be measured to determine the success of a campaign The various measurement methods (e.g., direct matches of individuals’ posts to…
  • October 2 @ 1:00 pm - 2:00 pm EDT

Webcast: Building Brand Loyalty with Today’s 21st Century Audience: Leveraging Social Causes

The first installment of the ARF Cultural Effectiveness Council’s webcast series on Building Brand Loyalty with Today’s 21st Century Audience focuses on the first of four approaches identified by the Council for building relationships with the emerging 21st Century audience – leveraging social causes. The goal of the first Webcast was to help marketers identify causes and ways to engage with today’s consumers through corporate responsibility efforts that make sense for their brands. Drawing on research conducted by the Council…