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  • June 12 @ 1:00 pm - 2:00 pm EST

Webcast: Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Learn how to overcome a thorny research challenge: To measure the effect of advertising, marketers must know how consumers would behave had they not seen the ads, but to date, it has been too difficult and costly to conduct a true RCT (Randomized Controlled Trials) in online advertising. This webinar illustrated why: There is growing interest in using ghost ads, a parallel accounting system or database that records ads that would have been shown to a user in a control…
  • May 15 @ 1:00 pm - 2:00 pm EST

Webcast: Bringing to Light the Potential of “Dark Social” Marketing

Social media engagement is shifting. This presents as much of an opportunity as a challenge for brands. Why? So-called “dark social” platforms – private messaging apps that can’t be accurately tracked – are where the most sharing takes place, ahead of social media and word-of-mouth. Brands looking to integrate their services across social media must focus on giving users the opportunity to follow up on recommendations that come through private messages in a streamlined way within the single platform. This…
  • May 8 @ 1:00 pm - 2:00 pm EST

Webcast: Generation Z and the New Era of Brand Identities

The industry has long held that brands are monolithic; they have a distinctive brand voice, style guide, and ethos. This next generation is about to bust this notion wide open. Generation Z has a unique take on the concept of identity. They see themselves as a diverse collection of personal brands. Generation Z’ers shift their identity constantly — sometimes contradictory, always tailored to their audience, and expressed differently by platform — and they expect brands to treat their identities the…
  • March 20 @ 1:00 pm - 2:00 pm EST

Webcast: How Can You Use Social Analytics to Manage Controversy & Gain Competitive Advantage?

No question! Social media has raised the stakes for brands in multiple ways. Anyone with social account can create and distribute brand content quickly – with the potential to turn a marketing campaign or incident into a roaring success or massive headache. The way in which a brand responds to negative social posts- or doesn’t – can fuel or mitigate potential damage. This webcast demonstrated how data can be used to prepare for and manage challenging social situations, using case…
  • March 6 @ 1:00 pm - 2:00 pm EST

Webcast: State of the Consumer 2019 Report

Marketers often acknowledge differences among generations in their marketing efforts. However, time pressures, lack of information, etc. make it difficult for them to recognize – and act upon – the fact that every person in a cohort is not the same. Failing to incorporate subtleties in how different groups within a generation differ creates a problem: it often negatively affects message receptivity. Resonate’s 2019 State of the Consumer Report addresses this issue. Resonate examined variations among the older segment versus…
  • February 27 @ 1:00 pm - 2:00 pm EST

Webcast: OTT - How Consumers’ Habits and Attitudes are Shaping its Future

The numbers reinforce how much the appeal of OTT — the choice of content, platform and schedule — is affecting how consumers view video: The percent of viewers who stream content rose from 42 to 70 percent from 2013 to 2017 (State of Pay TV, OTT & SVOD 2017), Revenue is close behind, with projections for 2018 at $22.6 billion (PwC). This rapid pace of change can be hard to follow, but the marketing and entertainment industries must stay on…

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