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  • August 7 @ 1:00 pm - 2:00 pm EDT

Webcast: How to Grow Brands by Fulfilling Consumers' Quest for Meaning

Brands spend over $560 billion (and counting) every year to convince you to buy their products. Yet, as consumers, we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. As marketers, we are acutely aware of how many campaigns do not meet their goals. Brands can break this cycle. This webcast will take you on an exploratory journey to show you how. Dr Emmanuel Probst, VP, Media & Content at…
  • July 31 @ 1:00 pm - 2:00 pm EDT

Webcast: Quantifying TV Viewability

Understanding TV Viewability and how it impacts your media investment. Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason: 31 percent of all digital video ads were not viewable. The problem persists. Recent research from IPG’s Media Lab and TVision executives found that more than $59 Billion will be spent on TV ads this year, with most brands NOT knowing how viewable the ads are. The study analyzed over 39,464 hours of…
  • July 17 @ 1:00 pm - 2:00 pm EDT

Webcast: Influencer Marketing: Best Practices to Improve Success

According to the World Federation of Advertisers, 65 percent of marketers will increase their influencer marketing spend in 2019. But for what end? How will the ROI of these dollars be effectively measured? In this session, members of the Steering Committee of the ARF’s Social Council — Andrew Reid, EVP Data Products, Weber Shandwick; Erick Schwab, Co-founder & Co-CEO, Sylo; Jonathan Farb, Chief Products Officer, ListenFirst Media; and Amy Laine, Market Development & Insights, IBM — shared best practices and…

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