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  • May 12 @ 12:00 pm - 1:00 pm EDT

ARF Cross-Platform Measurement Council: Demystifying Data Cleanrooms

On May 12, 2022, the ARF Cross-Platform Measurement Council hosted a thorough walk-through of what data cleanroom companies do and how they do it. Experts elaborated on how cleanrooms provide companies with the capability of linking data on a record level in a secure, privacy-compliant manner so that each participant can access what has been permitted and nothing more. The use cases of data cleanrooms include, but are not limited to, insights, audience planning, activation and measurement. The ARF Cross-Platform…
  • May 4 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Influencer Engagement, Ad Disengagement, Co-Branding Recall and Sponsorship ROI

At this Insights Studio, a global line-up of speakers from the U.S., Hong Kong and India presented their research on what drives influencer followers, consumers’ memory and recognition of brands, the value of sports sponsorships for brands, and disengagement in advertising. These Journal of Advertising Research authors synthesized their recently published work and offered hands-on, practical guidance and methodologies that advance scholarship. Topics discussed: Influencer Engagement: Six different consumer segments reveal tendencies that drive people to follow influencers, providing insights…
  • April 27 @ 12:00 pm - 1:00 pm EDT • New York

How to Win an ARF David Ogilvy Award: Best Practices & Tips

Two veteran Grand Ogilvy Award Jurors joined us to discuss what makes a successful ARF David Ogilvy Award entry. Ann Green, SVP, Client Partner at Kantar, and Abby Hollister, Principal at Formative Insights shared best practices for readying your written explanation and addressed misconceptions about what it takes to write a best-in-class entry. The 2022 ARF David Ogilvy Awards are open for entries through May 27, 2022. Ann and Abigail discussed what consumer insights are and why they are crucial…
  • April 26 @ 12:00 pm - 1:00 pm EDT

ARF Cross-Platform Measurement Council: Marketers Talk Metrics

On April 26, 2022, the Online-Offline Metrics Working Group led a panel discussion with the ARF Cross-Platform Measurement Council on the state of media metrics at marketing organizations today. Speakers from General Motors, Samsung Ads, Pernod Ricard and PepsiCo Inc. explored advertisers’ needs and priorities on metrics. ACCESS EVENT CONTENT Featured Speakers   Christine BeaufaitGlobal Integrated Data and Analytics Lead General Motors View Bio   Charles BuchwalterMeasurement Innovation Executive Samsung Ads View Bio Working Group Chair   Karen ChisholmDirector Transformation…
  • April 12 - April 14 @ 11:00 am - 3:00 pm EDT

AUDIENCExSCIENCE 2022

The ARF hosted its annual audience measurement and conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush. Keynote Speakers
  • April 7 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Strategies for Managing Internal and External Relationships

On April 7, 2022, the ARF Women in Analytics hosted a Mentoring Meet-Up with Therese Glennon from Bristol Myers Squibb and Ramla Jarrar from Mass Analytics. They discussed the importance of building relationships, both within your organization and externally. Therese and Ramla shared their best practices for managing connections and how to apply that foundation to in-person, remote and hybrid work environments. After the discussions, attendees had the opportunity to meet each speaker and fellow participants during small group breakout…
  • March 22 @ 12:00 pm - 1:00 pm EDT

ARF Insights Studio: The Measurement Dilemma -- Navigating Privacy-Driven Disruption

At our Insights Studio on March 22, 2022, we discussed industry privacy changes and how this new wave of privacy regulations is reshaping the marketing measurement landscape. Angelina Eng, VP, Measurement & Attribution, Programmatic+Data Center at IAB provided an overview of the measurement dilemma marketers face today, what specific areas of measurement are being disrupted, and the recent research covering how marketers are adapting. Angelina then discussed IAB’s Plan of Action framework for how marketers should adapt to these changes.…
  • March 17 @ 12:00 pm - 1:00 pm EDT

ARF Young Pros March Meet-Up: Ricardo Dalmas

On March 17, 2022, the ARF Young Pros hosted Ricardo Dalmas, VP, Consumer & Marketplace Insights at Nestlé for a mentoring meet-up. Ricardo is a global strategy and marketing executive and walked us through his 15+ year career delivering topline growth to Fortune 500 companies in Food and Beverage, Health Care and as a management consultant. Ricardo shared career advice and tips for Young Pros navigating today’s challenges. After Ricardo spoke, breakout sessions, led by Young Pros Advisory Board members,…
  • March 16 @ 12:00 pm - 1:00 pm EDT

ARF Cultural Effectiveness: Contending with Algorithmic Bias

On March 16, 2022, the ARF Cultural Effectiveness Council hosted a discussion to outline the challenge of algorithmic bias in advertising data, quantitative research and Artificial Intelligence (AI). Speakers from Cassandra, Ipsos, Publicis Media, Twitter, University of Southern California and Wunderman Thompson shed light on why this issue arises, what its effects can be and how to contend with it. We also discussed new diversity, equity and inclusion efforts, and the tactics millennials and Gen Z are using to combat…
  • March 8 - March 9 @ 12:00 pm - 1:30 pm EDT

SHOPPER 2022: The 21st Century Shopper -- Marketers and Retailers Adjust Their Insights Strategies

SHOPPER 2022, the industry’s leading consumer behavior conference held March 8-9, 2022, brought marketers and retailers together to discuss how to use sales data to understand shoppers individually and connect consumer behavior and attitudes to sales. Case studies and panels with industry experts shared insights on the latest innovations in using data to develop marketing insights and measurement to deliver engaging experiences and drive quantifiable conversions. Attendees learned how to adjust their insights strategies in these changing times. Experts discussed:…