The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven creative. Because writing and submitting an entry can be an intimidating process, panelists joined us on April 16 to reveal the ins and outs of the application process and share exclusive information on what makes or breaks a winning campaign. Click here to access evergreen best practices. ACCESS EVENT CONTENT Featured Speakers Lindsay FrankeGroup President & US ExCo Ipsos Moderator View Bio Alissa CoronnaEVP, Head…

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it. ACCESS EVENT CONTENT Featured Speakers Lexi CappalliSr. Dir., Creative Solutions Delivery Team Lead Kantar Creative Council Member View Bio Rachael RyanGlobal Research & Insights TikTok Creative Council Member View Bio…

The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media. If you aren’t automatically redirected to the AudiencexScience 2024 web site please…

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained practical techniques to make complicated information easy to understand without losing its importance. Panelists Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio…

Recent research indicates that media content and advertising now represent diverse segments of the U.S. population more than ever before. However, audiences are increasingly looking for authentic representations of their experiences and communities — rather than merely their presence. On March 7, the Cultural Effectiveness Council led a discussion on perceptions of authentic representation and revealed how it can be improved with available cognitive testing tools and changes in processes and structures. ACCESS EVENT CONTENT Featured Speakers Mallory NewallVP Public…

On February 28, the ARF Young Pros explored the latest developments, strategies, and real-world applications of artificial intelligence (AI). Attendees had the unique opportunity to participate in a hands-on workshop exploring how to utilize AI in survey design. Panelists shared actionable takeaways that left attendees feeling prepared to make informed decisions, implement effective AI strategies, and foster innovation within their organizations. Featured Speakers Danan RenSr. Vice President, Client Insights & GTM Enablement Comscore View Bio Kendra SpeedMarketing and Strategy Leader…

On February 28, the ARF held a virtual Town Hall exploring how artificial intelligence (AI) may develop in the future. After a brief, non-technical review of how Large Language Models (LLM) work, we reviewed a scenario where individuals have a personal AI agent that will negotiate on their behalf for access to news and entertainment, to highly targeted advertising, and to actual online purchases. New insights on what the long-term impact of AI on employment, intellectual property and regulation were…

On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato. ACCESS EVENT CONTENT Featured Speakers Sebastian SilasResearcher at Hanover Music Lab Hanover University of Music, Drama and Media View Bio Daniel MüllensiefenProfessor of Psychology…

On February 6, the ARF Analytics Council revealed how insights and analytics professionals believe they can future-proof their departments. Industry veterans shared which functions they believe will be replaced by automation, machine learning and artificial intelligence, based on anonymous interviews conducted by the Organizational Working Group with senior ARF members. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio John BaroMarket Research & Insights Spectrum Reach View Bio Simon ChadwickManaging Partner Cambiar LLC View Bio Michelle GibbVice…

On January 24, young professionals in advertising, marketing, media, and research came together for a unique opportunity for networking, learning, and inspiration. Meghan Brogan of A+E Networks led a conversation with Byron Valverde of 605. As a former ARF Young Pro, Byron walked us through his career journey and revealed the challenges and triumphs that helped him grow and get to where he is now. Attendees both virtually and in-person gained inspiration and applicable advice and had the chance to…