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  • November 3 - November 4 @ 10:00 am - 12:00 pm EDT

The Art and Science of Advertising: New Evidence from Both Sides of the Atlantic

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, the ARF and IPA partnered to present the best new thinking and empirical research for marketing effectiveness. Sessions were curated from our two 2021 flagship events — AUDIENCExSCIENCE and EffWorks Global — and designed to help you boost your business performance. Event content — including videos and presentations — is available to event registrants on-demand. The agenda…