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  • November 10 - November 11 @ 12:00 pm - 1:30 pm

Building Brands: Psychological and Media Drivers of Marketing Effectiveness

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. The Advertising Research Foundation and the IPA /EffWorks Global 2020 partnered to share our most relevant research, case studies and keynotes from Marketing Effectiveness leaders. Topics discussed: The science of influencing choice and what that means for brands The revelation about search: a holistic view and strategic level look Challenging the marketplace to think about brand building, not just activation…