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  • October 1, 2018 @ 8:00 am - October 4, 2018 @ 5:00 pm

Advertising Week 2018

Claim your savings on AWNY registration The benefits to ARF members at this year’s Advertising Week New York promise to be the biggest and most valuable ever, and we’re kicking things off with exclusive savings on registration to the festival. To claim your 10 percent discount, simply use the code AWARF2018 when you register at http://newyork.advertisingweek.com/register ARF ON STAGE: Tuesday, October 2nd on the Data Stage, time: 2:30 pm - 3:10 pm ARF’s Scott McDonald will lead a session on: Two Aspects of Data Integrity: Accuracy and Ethics On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethic…
  • October 18, 2018 @ 8:00 am - October 18, 2018 @ 6:00 pm

OTTxSCIENCE

Content may be king, but it’s consumers who rule the kingdom. Once upon a time, TV networks ran ad-supported programs to a nationwide, mass audience. Life was simple. You knew where your audience was, what they were watching and where to place your ads. Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. The percentage of viewers who stream content rose from 42 to 70 percent from 2013 to 2017 (State of Pay TV, OTT & SVOD 2017), and revenue is close behind, with projections for 2018 at $22.6 billion (PwC). Within this changed landscape comes great opportunity for those who can stay ahead of the cur…
  • November 8, 2018 @ 8:30 am - November 8, 2018 @ 12:30 pm

Leadership Lab: AI

AI Workshop - Examples and Applicability: Artificial Intelligence is changing the way we advertise and market. Attribution algorithms “learn” from daily feedback. Algorithms used for dynamic creative are “testing and learning.” Automated insight engines are modeled after recommendation engines. At ARF’s workshop on November 8, companies in these spaces will share what, how and why they are using AI to address these business needs. What efforts were needed to persuade management to invest in AI technology? What members on the team have the right skills now to manage data and apply these learnings? Do the results make the investment worth it? Join us to hear about real-world examples and applicability of AI. It m…
  • November 14, 2018 @ 8:15 am - November 14, 2018 @ 5:00 pm

FORECASTxSCIENCE 2018

Event Overview: At FORECASTxSCIENCE, the ARF will spotlight some of the leading-edge techniques that give companies an advantage in predicting such things as potential market size for new entrants, determining growth rates for incumbent products and services, adoption and diffusion rates for new products, drivers of consumer behaviors and trends and impact of economic or policy changes on market and product demand. Though a one-day event cannot hope to make all attendees experts in all of these techniques, we hope to showcase examples where better forecasts have materially improved the bottom line for diverse businesses. You should come away with a better sense of the ever-increasing range of tools that exist for seeing more…
  • December 4, 2018 @ 2:30 pm - December 4, 2018 @ 7:00 pm

Women in Analytics

How do you present data in a manner that is digestible and engaging? Join the ARF Women in Analytics Group on December 4 for a practical, hands-on workshop to learn best practices, skills and data visualization techniques. Lea Pica, a digital industry-recognized data storytelling evangelist, trainer, speaker and podcaster, will focus on two key components of making analytics story-driven: Conceptualize Data presentation message planning, insight framing and content brainstorming. Visualize Slide design, data visualization and data storytelling methodology. The afternoon will culminate in a group exercise for maximum impact. Featured Speaker Lea Pica LinkedIn Profile …
  • April 15, 2019 @ 9:00 am - April 16, 2019 @ 7:00 pm

AUDIENCExSCIENCE 2019

Event Overview: At AUDIENCExSCIENCE, ARF’s 14th Audience Measurement Conference, we will address the most critical measurement issues. From measuring audiences, media and ads across platforms and devices to measurement of marketing ROI and attribution, we will showcase best practices and highlight the “what” and “how” behind winning strategies. We are returning to the beautiful and convenient Hyatt Regency in Jersey City, New Jersey. In consideration of ARF members involved in the Upfronts, this year AUDIENCExSCIENCE will take place on April 15-16, 2019. Join us to connect and learn. See highlights from AUDIENCExSCIENCE 2018. 2018 Featured Speakers Included Linda Yaccarino Chairman, Advertisin…

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