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October 2017

Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep

October 12 • 8:00am5:00pm
Google Chicago, 320 North Morgan Street, #600
Chicago, IL 60607 United States
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Are the rumors of grocery’s death real or greatly exaggerated? The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally. How can CPG retailers and marketers stay on the grocery list…

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November 2017

ARF West – Better Market Forecasting: Traditional Research or 21st Century Data?

November 14November 15

At ARF West we will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Best practices to more reliably predict What’s Next. Taking place near the one-year anniversary of the 2016 presidential election, included will be a complete post-mortem on the performance of polls, betting…

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