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August 2017

Getting It Right Across Platforms: Creative, Context & Culture

August 1 • 8:30am12:00pm
City Club Los Angeles, 555 S. Flower St. 51st Fl
Los Angeles, CA 90071 United States
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Whether you're promoting tune-in, coming attractions or leveraging entertainment partnerships, effective creative across platforms is the bedrock of advertising success. Thanks to innovation such as neuroscience methods, we are improving our understanding of consumers’ emotions, which helps make creative more impactful. Also integral to effective creative are context effects – the impact of factors surrounding a commercial message, such as the content prior to the ad or the medium/platform on which the ad is served – and culture, values, social…

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Innovator’s A-List Workshop

August 3
Neustar, 505 Howard Street
San Francisco, CA 94105 United States
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For more information, visit the Innovator’s A-List webpage.

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October 2017

Leadership Lab: Master of Advanced Research Quality

October 11
Unnamed Venue, Cincinnati, OH United States + Google Map

Check back for more information on this event.For more information on the Leadership Lab, visit: ARF Leadership Lab.

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November 2017

Leadership Lab: Master of Advanced Research Quality

November 9
Unnamed Venue, San Francisco, CA United States + Google Map

Check back for more information on this event.For more information on the Leadership Lab, visit: ARF Leadership Lab.

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ARF West: Are Surveys Irredeemably Broken? Can Big Data Offer Solutions?

November 14November 15

Are surveys still a credible tool for guiding business decisions? Many argue that the 2016 British and U.S. election polls proved that they are not – that neither low-response-rate conventional samples nor online convenience samples can get it right. Others take the view that, with proper adjustments and quality controls, surveys can continue to provide accurate forecasts to guide business decisions. Who is right? Given that the costs of being wrong can be very high – both for politicians and…

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