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September 2017

Advertising Week Event: Industry Initiative On Data Transparency presented by ARF & CIMM

September 26 • 4:00pm5:30pm
Tech Xperience & Workshop Stage, 4 Times Square
New York, NY 10036 United States
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If you have an Advertising Week pass, just come to the event and DO NOT register here. If not, the ARF and CIMM have limited number of session passes to join us for FREE. Note: ACT ASAP, AS PASSES ARE LIMITED Do you really know how reliable the data that underlies your decisions is? Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to…

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October 2017

OTT: Is TV by Any Other Name Still TV?

October 3 • 8:00am5:30pm
AMA Executive Conference Center, 1601 Broadway, 8th Floor
New York, NY 10019 United States
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Audiences are changing the channel to over-the-top. Viewers are deciding what to watch, when to watch it and on what device. Is your marketing keeping up with the demand for on-demand? Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a streaming device; one-third are watching…

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Maximizing OOH Impact

October 30 • 11:30am2:00pm

OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print. Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability. Are you ready to take advantage of it? Join us…

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November 2017

Women in Analytics

November 28
The ARF, 432 Park Ave South
New York, NY 10016 United States
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Check back for more information on this event.

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