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April 2018


April 3 • 1:00pm6:00pm
Ogilvy Theater, 636 11th Avenue
New York, NY United States

The Automotive industry is becoming much more than just about driving a vehicle, it is an extension of your home, office and life.  With autonomous driving, shared services and AI, there is much to learn about the latest trends and strategies to market auto brands to buyers. Examine the science behind the path to purchase from website activity to auto sales Discover the latest on how location-based-analytics can provide attribution to ad campaigns effectiveness Find new ways to target brands…

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April 19 • 8:00am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

While ad avoidance isn't new, it is evolving. Some platforms are feeling the burn more than others. The latest will be shared on what drives ad avoidance, how it's being measured and ways for advertisers to break through the barriers.

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July 2018


July 12 • 8:00am6:00pm

  One major shift in the approach to advertising is through branded content. Behind the scenes storytelling? What type of creative is required for brands to get their message out? A new form of sponsorship? A rising tide of quality helps everyone.  

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November 2018


November 13 • 8:00amNovember 14 • 4:00pm
California, TBD

  Gain best practices to help marketers predict outcomes accurately, spot trends and consumer sentiment.  

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