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July 2017

Techniques of Behavioral Interviewing

July 25 • 5:30pm8:00pm
The ARF, 432 Park Ave South
New York, NY 10016 United States
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Young Pros People Management Skills Series Session 5 of 5 Hiring the best candidate for a job opening can be a big challenge.  Making a hiring mistake can exact a big toll on an organization, not only financially, but on the morale and productivity of the team as well.  Behavioral Interviewing is a job interviewing technique whereby the applicant is asked to describe past behavior in order to determine whether she is suitable for a position.  By asking candidates to…

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Improving Mobile Survey Completion Rates & Accuracy

July 27 • 8:30am11:30am
The ARF, 432 Park Ave South
New York, NY 10016 United States
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Almost 3 of every 10 consumer surveys start on a smartphone – that’s a 49% increase every year over the past 5 years. And yet, 20% more people drop off that smartphone survey compared to a PC survey. Are your surveys part of that 20% higher drop off rate? Join us as we explore innovations to design, execute and optimize mobile survey quality. You’ll learn how emojis can make your surveys ��. You’ll learn ways to keep your surveys brief…

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August 2017

The Patient Journey – The Maze of Nowadays

August 8 • 1:30pm6:00pm
WebMD Offices, 395 Hudson (near Houston), 3rd Floor
New York City, NY 10014 United States
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Join us on August 8 for the latest Health & Wellness information on “The Patient Journey - The Maze of Nowadays.” What are the challenges and solutions around the healthcare shift from treatment to prevention and the impact of digital communication on the industry? Gain an understanding and arm yourself with actionable takeaways, readily implementable back at the office, through comprehensive case studies, the latest methodologies and best practices from industry experts. Featured Speakers Paul Barnett – Founder & CEO,…

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Banking on Customer Engagement: Financial Services Focus

August 15 • 8:30am11:30am
GfK, 200 Liberty Street
New York, 10281 United States
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+ Google Calendar+ iCal Export The way financial services build and maintain relationships with customers is changing rapidly. Banking beyond the branch, fintech and mobile money are some of the customer digital innovations now underway. What are the best ways to engage across touch points? What are some firms doing to look further than paid opportunities? Join the ARF on August 15 at GfK’s offices in NYC for a half-day program on…

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September 2017

Innovator’s A-List Workshop

September 7
ARF, 432 Park Avenue South
New York, NY 10016 United States
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For more information, visit the Innovator's A-List webpage.

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ARF Great Mind Awards

September 19

Check back for more information.To view the 2016 recap, visit: 2016 ARF Great Mind Awards.

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October 2017

OTT: Is TV by Any Other Name Still TV?

October 3 • 8:30am5:30pm
AMA Executive Conference Center, 1601 Broadway, 8th Floor
New York, NY 10019 United States
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A recent NPD study reports that 58 million US households have internet-connected TV capabilities.  One-third of these households are watching TV content on a streaming device; one-third are watching on a game console and just under one-third are watching on a smart TV.  That’s a lot of TV viewing.  More than eight hours a day of TV viewing, according to Nielsen. So why aren’t all boats rising in this plethora of TV choices?   Viewers today expect to receive the…

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Maximizing OOH Impact

October 30 • 11:30am2:00pm

OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print. Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability. Are you ready to take advantage of it? Join us for a two-hour ARF Genius Gem luncheon. Your…

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November 2017

Women in Analytics

November 28
The ARF, 432 Park Ave South
New York, NY 10016 United States
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Check back for more information on this event.

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