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DTSTART;TZID=America/New_York:20260805T120000
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DTSTAMP:20260731T175727
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SUMMARY:Women in Analytics Mentorship Program 2026
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nGet the Most Out of Your Mentorship Match \nThe ARF’s Women in Analytics Group fosters meaningful connections among its members. Through our WIA Mentorship program—now in its fifth year—we’ve helped over 300 mentors and mentees build lasting\, cross-industry relationships. We’re excited to keep that momentum going this summer. \nThis event is open only to registered Mentors and Mentees. \nAPPLY NOW\nRegistration: All Mentors/Mentees will automatically be registered for this event. An invite with livestream access will be sent to you. \n\n\nFeatured Speakers\n\n\n\n\n\nKristin AceDirector of New Business and Membership\nARF\nARF Women in Analytics\, Co-Lead\n\nSpeaker Bio\n\n\n\n\n\n\nSamantha Zhang  Senior Data Scientist\nARF\n\nSpeaker Bio\n\n\n\n\n\n\nKym Frank SVP Research & Data\nFox Corporation\nPanel Moderator\n\nSpeaker Bio\n\n\n\n\n\n\nSophia Cherian Market Research Consultant\nUnitedHealthcare \n\nSpeaker Bio\n\n\n\n\n\n\nJolisa Lowe Growth Analytics Manager\nOmnicom Media Group\n\nSpeaker Bio\n\n\n\n\n\n\nAshley HenrySenior Research Analyst\nIpsos North America \n\nSpeaker Bio\n\n\n\n\n\n\nNicole JonesEVP Head of Media Growth & Strategy\nKantar\n\nSpeaker Bio\n\n\n\n\n\n\nChandni Kapadia Manager\, Analytics\nMedia Futures Group\n\nSpeaker Bio\n\n\n\n\n\n\nMaris Cohen VP\, Research & Analytics\, Corporate Affairs\nBlackstone\n\n\nSpeaker Bio\n\n\n\n\n\n\nClaudia Pott Account Manager \nFoursquare\n\n\nSpeaker Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/women-in-analytics-mentorship-program-2026/
LOCATION:Virtual\, TX\, United States
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,6 - Women in Analytics
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DTSTART;TZID=America/New_York:20260811T120000
DTEND;TZID=America/New_York:20260811T130000
DTSTAMP:20260731T175727
CREATED:20251230T182127Z
LAST-MODIFIED:20260720T130705Z
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SUMMARY:Inside the Journal of Advertising Research: Companions\, Faces\, and Creative Content in the Age of AI Advertising
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nAs conversational and generative AI move into advertising\, when do consumers embrace it and when do they push back?  This Insights Studio highlights three new Journal of Advertising Research studies that offer practical insights into consumer responses to AI across voice assistants\, hyper-personalized visuals\, and AI-generated creative. Specifically\, Andy Jeon\, Sangwook Lee\, and Hye Jin Yoon show how conversations with voice assistants can increase ad receptivity and turn into a shared social moment; Arno De Caigny and Gudrun Roose identify the point at which AI-powered personalization becomes too similar for comfort; and Stefan Bernritter explain why consumers often resist AI-generated creative and how brands can reduce that resistance. Together\, this research provides marketers with evidence-based strategies for using AI in ways that build engagement\, trust\, and advertising effectiveness. \nWhat you’ll learn by attending: \n\n\n\nHow conversations with AI voice assistants can make co-viewed ads feel less intrusive and more persuasive.\nWhy AI-generated faces improve purchase intent only up to a point and how overpersonalization can reduce effectiveness.\nWhy consumers may reject AI-generated creative when it exceeds expectations\, even when the quality is high.\nPractical strategies for increasing consumer acceptance of AI-generated advertising and creative content.\nGuidance on balancing AI’s human-like qualities to build trust without creating discomfort or resistance.\nBehavioral research findings to design AI-powered advertising that strengthens engagement\, persuasion\, and purchase intent.\n\n\n\nREGISTER NOW\n\n\nFeatured Speakers\n\n\n\n\n\nColin CampbellEditor In Chief \nJournal of Advertising Research\nMODERATOR \n\n\n\n\n\n\n\n\nStefan Bernritter\n King’s Business School\, King’s College London\n\n\n\n\n\n\n\n\n\nArno De Caigny\n IESEG School of Management \n\n\n\n\n\n\n\n\n\nAndy Jeon\nNorthern Illinois University\n\n\n\n\n\n\n\n\n\nSangwook Lee\nUniversity of Colorado Boulder\n\n\n\n\n\n\n\n\n\nGudrun Roose\nGhent University\n\n\n\n\n\n\n\n\n\nHye Jin Yoon\nUniversity of Georgia\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n REGISTER NOW\n AGENDA\n\n\n\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/inside-the-journal-of-advertising-research-august-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
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DTSTART;TZID=America/New_York:20260910T120000
DTEND;TZID=America/New_York:20260910T130000
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CREATED:20260623T181608Z
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SUMMARY:Saturation Curves Are a Relic: How Large Causal Models Are Replacing Linear Projection with True Marketing Optimization
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSaturation curves are the default answer to “how do I optimize my marketing spend” — and they were never built to actually optimize anything. What they do is project: linearly\, channel by channel\, in isolation\, with no understanding of how channels interact\, cannibalize\, or amplify each other simultaneously. There is no true marginal ROI logic. No granular actionability. No modeling of how price\, trade\, and media move together in a real business. Just a curve fit to historical spend ranges\, extrapolating past the data it was trained on — a relic of a descriptive\, correlation-based era dressed up as a plan. \nThis session names that relic for what it is — and introduces what replaces it: interconnected\, non-linear\, multivariate optimization built on Large Causal Models. An architecture designed to answer the questions business leaders actually ask: where should the next dollar go across every lever simultaneously\, what happens when the market moves\, and where exactly — down to platform and audience — should budget shift right now. \nReal Fortune 500 deployments across CPG\, retail\, and durables reveal what becomes visible when planning moves from linear projection to interconnected causal optimization — and why the gap between the two architectures represents 30–35% of enterprise value the old approach was structurally incapable of seeing. \nKey Takeaways \n\n	Why saturation curves are a descriptive\, correlation-based tool masquerading as an optimization framework — and the specific structural limitations that make them incapable of true marginal ROI\, scenario planning\, or cross-channel optimization simultaneously\n	What interconnected causal optimization actually solves: true marginal ROI computed jointly across every channel and lever\, scenario planning for real market shifts — competitor pricing\, trade promotions\, new product launches — modeled as one demand system\, not siloed analyses bolted together\n	How Large Causal Models capture the synergy and cannibalization across the marketing mix that linear projections running in isolation structurally cannot see — and why that difference is where the biggest misallocation in enterprise marketing budgets lives\n	What granular\, actionable optimization looks like in practice: platform and audience-level decisions you can act on immediately\, not an aggregate curve number that leaves the hard allocation question unanswered\n	Evidence from Fortune 500 deployments across CPG\, retail\, and durables — what 30–35% of enterprise value hiding in the gap between linear projection and causal optimization looks like in a real business\n\nWho Should Attend\nThis session is for enterprise Marketing\, Analytics\, and Growth leaders who are responsible for marketing investment decisions and are hitting the ceiling of what saturation curves and channel-level MMM can deliver — particularly those navigating pressure from CFOs and CEOs to show true marginal ROI\, optimize across the full demand system\, and make budget decisions that hold up to scrutiny beyond a single channel or model. \nDirectly relevant for CMOs\, CDOs\, VPs of Marketing Analytics/science\, and Heads of Media and Investment at CPG\, Retail\, and Automotive enterprises who suspect their current optimization framework is leaving significant value on the table — and want to understand what the architectural alternative actually looks like in practice. \nREGISTER NOW\n\n\nFeatured Speakers\n\n\n\n\nBharath Gaddam Founder & CEO\, \nDATA POEM\nView Bio\n\n\n\n\n\nRobert BakerChief Growth Officer \nDATA POEM\nView Bio\n\n\n\n\n\nPaul DonatoChief Research Officer\nARF\nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n REGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insights-studio-september-2026-2/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260914T090000
DTEND;TZID=America/New_York:20260915T140000
DTSTAMP:20260731T175727
CREATED:20260325T134720Z
LAST-MODIFIED:20260722T212201Z
UID:10001183-1789376400-1789480800@thearf.org
SUMMARY:ANALYTICS & FORECASTING 2026
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \nAI is reshaping how marketing organizations generate insights\, support decisions\, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions\, and what forms of human oversight are necessary to preserve accountability. \nThis conference will examine how firms are incorporating AI into analytics and forecasting workflows\, including how they evaluate its outputs\, define appropriate human oversight\, and maintain transparency and credibility.\nThe focus is not on AI hype or automation for its own sake. Instead\, we will look at how organizations are using AI to improve core analytics and forecasting activities\, including measurement\, modeling\, experimentation\, and scenario analysis. \nWe will also consider a broader view of forecasting\, such as traditional sales projections\, product adoption\, market response\, innovation success\, and strategic resource allocation. \nJoin us September 16–17 at Cornell Tech on Roosevelt Island in New York City. Hosted by MSI\, the ARF\, and Cornell Tech\, this event brings together leaders from academia and industry to share new research\, exchange ideas\, and spark discussion. Visit the 2026 Analytics & Forecasting site here. \n\n\n\n\n\n\n\n\n\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\n\nSPONSOR
URL:https://thearf.org/event/analytics-forecasting-2026/
LOCATION:Geffen Hall\, West 130th Street\, New York\, NY\, 10027\, United States
CATEGORIES:1 - Conferences,11 - Regional/Other,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T120000
DTEND;TZID=America/New_York:20260916T130000
DTSTAMP:20260731T175727
CREATED:20260109T205046Z
LAST-MODIFIED:20260731T181005Z
UID:10001179-1789560000-1789563600@thearf.org
SUMMARY:The Evolution of the Role of the Creators on Social Media
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming Social Council event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n \nREGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/social-council-2/
LOCATION:Virtual\, TX\, United States
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,9 - Councils
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260923T120000
DTEND;TZID=America/New_York:20260923T125000
DTSTAMP:20260731T175727
CREATED:20260514T145116Z
LAST-MODIFIED:20260514T145116Z
UID:10001189-1790164800-1790167800@thearf.org
SUMMARY:Insights Studio
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming Insights Studio event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n\n REGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insights-studio-september-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260924T173000
DTEND;TZID=America/New_York:20260924T193000
DTSTAMP:20260731T175727
CREATED:20260109T205620Z
LAST-MODIFIED:20260731T115211Z
UID:10001180-1790271000-1790278200@thearf.org
SUMMARY:Young Pros Speed-Networking
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nThe event will be led by the Young Pros with the goal of creating new connections across the advertising\, media\, marketing\, and research industries in an approachable and interactive format. Join us for an evening of open mingling and structured speed networking conversations. Attendees will have the opportunity to exchange perspectives and expand their professional networks. \nThe event will be held at Tavern29\, located at 47 E. 29th Street\, New York\, NY 10016\, between Madison Avenue and Park Avenue South. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n \nREGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\n\nSPONSOR
URL:https://thearf.org/event/young-pros-september-2026/
LOCATION:Tavern 29\, 47 E 29th St\, New York\, NY\, 10016\, United States
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,7 - Young Pros
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261014T100000
DTEND;TZID=America/New_York:20261014T210000
DTSTAMP:20260731T175727
CREATED:20260721T134218Z
LAST-MODIFIED:20260723T132505Z
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SUMMARY:Creative Effectiveness Event & David Ogilvy Awards Reception
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nCreative strategy is being reshaped by the convergence of retail media\, hyper-targeting\, and AI. As marketers gain unprecedented access to granular data and real-time optimization tools\, performance pressures have intensified—shifting how creative is developed\, deployed\, and evaluated. This precision-driven environment raises an important tension: while short-term efficiency improves\, long-term brand equity may be harder to sustain. The result is a growing need to rethink how creative contributes to both immediate outcomes and enduring brand value. \nAt the same time\, the definition of “effective creative” is expanding. Brands are increasingly challenged to understand how performance signals relate to broader brand-building effects. This requires new measurement approaches that integrate short-term response metrics with longer-term equity indicators\, alongside creative systems designed to flex across channels without fragmenting the brand. As organizations scale AI-enabled personalization and testing\, the central question becomes not only how to optimize creative but also how to ensure that optimization strengthens rather than dilutes the brand over time. Is it possible to build integrated strategies that drive both immediate results and enduring brand value? \nJoin us on October 14 at the Tribeca Rooftop in New York City for forward-looking discussions and real-world case studies from industry leaders navigating this shift. We will explore how organizations are redefining creative effectiveness in practice—balancing brand and performance objectives\, integrating measurement systems that link short- and long-term outcomes\, and applying AI and retail media capabilities without compromising brand equity. \nAttend and gain a practical perspective on: \n• New approaches to measuring creative effectiveness across short- and long-term outcomes\n• How AI and automation are changing creative workflows (not just theory)\n• Real case studies of what’s scaling—and what’s failing—in retail media and hyper-targeted environments\n• How to better integrate brand and performance planning without organizational friction\n• Actionable frameworks to align creative development with business outcomes \nFollowing the conference\, the ARF David Ogilvy Awards will be held to honor research- and insight-driven advertising. Learn. Be inspired. Honor your peers. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n \n\nACCESS 2025 EVENT CONTENT\nAbout the ARF David Ogilvy Awards\nPast Winners\nREGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/creative-effectiveness-david-ogilvy-awards-2026/
LOCATION:Tribeca Rooftop – NYC\, New York City\, NY\, United States
CATEGORIES:1 - Conferences,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,8 - Awards
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T120000
DTEND;TZID=America/New_York:20261022T125000
DTSTAMP:20260731T175727
CREATED:20260514T155004Z
LAST-MODIFIED:20260514T155115Z
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SUMMARY:Cognition Council
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming COGNITION COUNCIL LONG-TERM EFFECTS WORKING GROUP event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n \nREGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/cognition-council-oct-2026/
LOCATION:Virtual\, TX\, United States
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,9 - Councils
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261104T120000
DTEND;TZID=America/New_York:20261104T125000
DTSTAMP:20260731T175727
CREATED:20260514T155643Z
LAST-MODIFIED:20260514T155643Z
UID:10001192-1793793600-1793796600@thearf.org
SUMMARY:Insights Studio
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming Insights Studio event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n\n REGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insight-series-november-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261105T120000
DTEND;TZID=America/New_York:20261105T125000
DTSTAMP:20260731T175727
CREATED:20260604T160451Z
LAST-MODIFIED:20260604T160451Z
UID:10001198-1793880000-1793883000@thearf.org
SUMMARY:Insights Studio
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming Insights studio event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n\n REGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insight-series-november-2026-2/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
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GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T090000
DTEND;TZID=America/New_York:20261110T173000
DTSTAMP:20260731T175727
CREATED:20260519T134758Z
LAST-MODIFIED:20260519T141700Z
UID:10001194-1794301200-1794331800@thearf.org
SUMMARY:Marketing Effectiveness Accelerator 2026
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nThe Marketing Effectiveness Accelerator is the only event focused exclusively on attribution\, marketing mix models\, and the science of marketing performance measurement. Top minds will present groundbreaking insights and empirically grounded case studies. The audience consists of strategic marketers seeking evidence-based solutions. \nThe 2026 Marketing Effectiveness Accelerator will be held on November 10 at People Inc.\, 225 Liberty St.\, New York\, NY\, 10281. \nIf you aren’t automatically redirected to the MEA website click here. \n\n\n\n\n\n\n\n\n\n\n\n\n\nSPONSORS\n\n\n \nHOST\n\n\n\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/marketing-effectiveness-accelerator-2026/
LOCATION:People Inc\, Liberty Street\, New York\, NY\, 10281\, United States
CATEGORIES:1 - Conferences,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
GEO:40.711535;-74.015252
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261203T173000
DTEND;TZID=America/New_York:20261203T183000
DTSTAMP:20260731T175727
CREATED:20260528T200313Z
LAST-MODIFIED:20260528T200818Z
UID:10001195-1796319000-1796322600@thearf.org
SUMMARY:The Mentoring Loft
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nA salon-style\, virtual event designed to create meaningful connection amongst Young Pros at all career stages.   \nThrough peer-facilitated conversations\, attendees will share experiences\, gain perspective and learn from one another. \nNetworking with peers is the most-requested topic we receive from Young Pros! To best foster meaningful connections\, the Mentoring Loft is a camera-on experience. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n \nREGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\n\nYoung Pros Program Sponsor
URL:https://thearf.org/event/young-pros-dec-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,5 - Webcasts,7 - Young Pros
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/06/young-pros-160x80-2.png
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261209T120000
DTEND;TZID=America/New_York:20261209T125000
DTSTAMP:20260731T175727
CREATED:20260528T201010Z
LAST-MODIFIED:20260528T201010Z
UID:10001196-1796817600-1796820600@thearf.org
SUMMARY:Insights Studio
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\n\nSave the date for this upcoming Insights Studio event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n\n REGISTER NOW\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insight-series-december-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical,5 - Webcasts
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261210T120000
DTEND;TZID=America/New_York:20261210T130000
DTSTAMP:20260731T175727
CREATED:20260528T201336Z
LAST-MODIFIED:20260528T201336Z
UID:10001197-1796904000-1796907600@thearf.org
SUMMARY:AI Series
DESCRIPTION:Creative Effectiveness Event & David Ogilvy Awards Reception\n      October 14 @ 10:00 am - 9:00 pm EDT • New York City  Tribeca Rooftop | Creative Effectiveness Event and DOA Awards Ceremony | In-Person & Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    \n    \n\nSave the date for this upcoming AI SERIES event.\nCHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES.  \nREGISTER NOW\n\n\n\n\n\n\n\n\n\n\n\nACCESS PAST EVENT CONTENT\n REGISTER NOW\n\n\n\nSPONSOR\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/ai-series-december-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:14 - AI Series,2 - Subject Focused,3 - Industry Vertical,4 - Training/Workshop,5 - Webcasts
GEO:40.7127753;-74.0059728
END:VEVENT
END:VCALENDAR