The ARF Young Pros San Francisco event on Gaming & VR took place May 16th from 5:30-8:30pm at the Goodby, Silverstein & Partners. Speakers shared insights on the future of gaming, disruptive trends, surprises they have learned and much more!
Ruth Bram (Producer at Facebook Oculus Studios) discussed the process of designing high-quality games for Oculus Rift and Oculus Quest and what they have learned throughout the development process. Ruth will also take a deep dive into the successes of designing games and entertainment experiences specifically for Gear VR and Oculus Go devices and how content demand differs on these devices.
Colan Neese (North American Advertiser Insights Lead at Twitch) discussed the live video and gaming landscapes and how these two worlds collide. Topics will include sticky content, how Fortnite came to be a cultural phenomenon, the rise of esports and its audience, and data measurement challenges.
Melissa Buck (Account Director, GS&P) discussed the Herstory app. In classrooms across the country, students are opening their US history textbooks to see pages of role models and important historical figures, but according to research, 89 percent of textbook references are devoted to men. On behalf of client Daughters of the Evolution, GS&P created Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan the textbook, the app unlocks a story of an important female historical figure from that same period.
Cole Horton (Sr. Manager of Consumer Insights at EA)
Goodby, Silverstein & Partners
720 California Street, San Francisco, CA 94108