Brands have always grappled with creative evaluation. A blend of art and science, heart and mind, this delicate yet critical balance has proved challenging. The perennial questions: what is relevant and what resonates?
Join the ARF’s Women in Analytics Group on May 2 at Optum’s headquarters, a division of UnitedHealth Group, to address the following:
How do you evaluate creative, both qualitatively and quantitatively?
What do you need to keep in mind when targeting differing and an increasing number of demo groups?
How do you speak to multiple generations without losing your brand identity?
What are best practices for emerging forms of brand outreach?
What is the role of ad measurement in optimization?
Chief Marketing and Experience Officer, UnitedHealthcare