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Why Ad Dollars Shift

February 28 • 1:00pm2:00pm

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Learn what factors are affecting “Time Spent With Media,” the golden rule for analyzing why advertising dollars shift among different media.

Why join? You’ll gain new perspective on:

  • The effects of user behavior and quality of media on the growth of digital marketing spending.
  • Basic principles including “Meeker’s Law,” or % of Time Spent (TS) = % of Ad Spending (AS).
  • The 3 different views of advertising’s total addressable market.

 
Featured Speaker
Dan Salmon – Equity Research Analyst, BMO Capital Markets
 

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Details

Date:
February 28
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast