Learn what factors are affecting “Time Spent With Media,” the golden rule for analyzing why advertising dollars shift among different media.
Why join? You’ll gain new perspective on:
- The effects of user behavior and quality of media on the growth of digital marketing spending.
- Basic principles including “Meeker’s Law,” or % of Time Spent (TS) = % of Ad Spending (AS).
- The 3 different views of advertising’s total addressable market.
Dan Salmon – Equity Research Analyst, BMO Capital Markets