Voice-controlled products have taken off, and the smart device revolution is just getting started.
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod, Amazon Echo and Google Assistant, teamed up with our friends Siri and Alexa, are all giving us direct access to information without the need to reach for a device.
Kantar’s Lightspeed explored the ways tech-savvy consumers have innovated in their lives with these and other devices, and how market research practices can follow their lead. Specifically, we will delve into ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their clients’ survey research.
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Presented by
Jason Dodge – SVP, Data Solutions, Lightspeed Americas