Name: Measuring the Long-Term Effects of Television Advertising
Start: 2016-10-26T13:00:00+00:00
End: 2016-10-26T14:00:00+00:00
Location: via Webcast

Journal of Advertising Research Best Paper

Measuring the Long-Term Effects of Television Advertising Nielsen-CBS Study Uses Single-Source Data to Reassess the ‘Two-Times’ Multiplier”

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