Branded content has grown +100 percent across Facebook, Twitter and Instagram since the start of 2018 – largely driven by influencers, social publishers and sports teams. But when it comes to showcasing content success beyond clicks, impressions and engagements, many creators and agencies still struggle to find the right solution. How can our industry use metrics to bridge the gap between traditional digital advertising measurement models – designed for a radically different environment – with the new reality and flux of mobile/social?
This webinar will shed light on:
Current trends in branded content across social media – how are advertisers, verticals and creators driving innovation and best practices?
Options for telling the compelling story of branded content advertising effectiveness… even down to household level purchase data
Future directions in digital storytelling and what to consider in the year ahead
Attendees will get examples of the most innovative branded content campaigns on social and learn new ways to measuring performance to stay in front of this evolving landscape.