Brands spend over $560 billion (and counting) every year to convince you to buy their products. Yet, as consumers, we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. As marketers, we are acutely aware of how many campaigns do not meet their goals.
Brands can break this cycle. This webcast will take you on an exploratory journey to show you how.
Dr Emmanuel Probst, VP, Media & Content at Kantar and UCLA Adjunct Professor, will revealed why most advertising campaigns fail and how examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives makes a difference in outcomes. In addition, he showed participants how to use simple brand hacks, so you can create and grow brands that deliver meaning, even with a limited budget.
The valuable takeaways are based on Dr. Probst’s book “Brand Hacks: How to Grow Brands by Fulfilling Consumers’ Quest for Meaning.” His learning is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.