The third installment of the ARF Cultural Effectiveness Council’s webcast series, Building Brand Loyalty with Today’s 21st Century Audience focused on the power of music as a universal language.
This event was part of a larger ARF Cultural Effectiveness Council white paper exploring a number of “ways in” for connecting with the increasingly diverse American audience including social causes, language and music.
Drawing on research conducted by the Council and some of its individual members, this webcast covered:
The impact of music on culture and personal identity
Music consumption during social distancing
Current data on the responsiveness to different types of music in ads among US consumers today
Implications for marketers on how to leverage music as a way to connect