Following up on ARF’s Advertising Week EXPERIENCExSCIENCE conference we ran a series of webcasts, created by the Advertising Research Foundation (ARF) and MESH Experience, to help marketers grow their business and learn what it takes to succeed in the new age of customer experience. Each webinar featured a guest speaker and focused on how to activate a specific element within CX that makes a business difference.
Log-in to download the presentation and view the video.
The second episode, on 4 December at 1:00pm EDT, explored how to put the customer at the heart of investment decisions where Latam Airlines shared a case study on how monetizing NPS helped to gain approval for CX investments.
Topics included: