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SUMMARY:The Importance of Incrementality in Retail Media Measurement
DESCRIPTION:The Importance of Incrementality in Retail Media Measurement\n      October 15 @ 12:00 pm - 1:00 pm EDT | Virtual\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nDespite massive growth driven by significant investments\, retail media performance measurement still falls short in many areas. On October 15\, OptiMine and Best Buy dove deep into the use of incrementality measurement for retail media\, how it works and why it is so unique in the RMN space. Attendees explored why (and how) some of the world’s largest brands have embraced it for improved success.  \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\nMatt VodaCEO \n OptiMine \nView Bio\n\n\n\n\n\nJaiah Kamara\, MBADirector of Reporting and Insights \nBest Buy Ads  \nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/the-importance-of-incrementality-in-retail-media-measurement/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical
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