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PwC projects the North American sports market to surpass $80 Billion in revenue in 2022. And that’s just accounting for traditional revenue streams like media rights, tickets, sponsorship and merchandise. Sports Sponsorship revenue alone is expected to reach over 18 Billion US dollars in 2019. Source: PwC Sports Outlook (October 2018)
But the playbook is changing. The legalization of sports betting, expansion of eSports, and the growing number of ways to engage with sports present new opportunities — and challenges —to reach and connect with fans.
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