We are seeing radical changes in retail that will revolutionize shopping in every way.
Customers expect superior brands, enhanced and frictionless experiences and low prices. Large retailers such as Amazon, Walmart and Costco, are succeeding on all fronts. What strategies have they employed and how can companies compete?
At this two-day event, experts presented a framework to use to create a competitive retail environment. Be privy to the latest research and insights to effectively maneuver the changing shopping landscape to keep your business and brand successful.
Attendees learned more about winning customers in this era of endless disruption as we delved into:
Customer-centric omni-channel strategies
E-commerce and social commerce trends
Brand loyalty and Consumer Engagement
Emerging technologies for personalized user experiences
DTC strategies and case studies
Jennifer PelinoEVP Omni Channel Media & Diversity & Inclusion Champion
Media Center of Excellence IRI
Glen RothHead of Business Development LiveRamp
Barbara E. KahnThe Wharton School, University of Pennsylvania; Executive Director Marketing Science Institute
Jennifer “JJ” HealanVP Brand Content & Engagement, McDonald’s Corporation
Jill GieferSr. Director of Market & Consumer Research Best Buy, Co., Inc.
Barb MurrerVP, Marketplace Insights Levi Strauss & Co
Nils Wagner, Ph.D.Global Lead Consumer Research Retail Facebook
Drew IngramDirector, Retail Media PepsiCo
Tom TangVP, Advanced Analytics Walmart
Melissa GonzalezCEO The Lion’esque Group
Chris FosdickManaging Partner The Cambridge Group
Marshal CohenChief Industry Advisor – Retail The NPD Group, Inc.
Stephanie BazanVP, Trade & Market Development Avocados From Mexico
Matthew WeinerSVP, Group Creative Director Arc Worldwide