The Biggest Marketing Trend No One is Paying Attention To
According to AARP, people who are 50+ generate $8.3 trillion in annual economic activity. By 2032, this market is expected to drive more than half of the U.S. gross domestic product. Yet consumers in the 50+ demographic are underrepresented in media. Out of a sample of more than 1,000 images, AARP found that only 15 percent of media imagery reflects this age group (even though 46 percent of the U.S. adult population is over 50). Barbara Shipley from AARP and Andrew Delaney from Getty Images will discuss their multi-year initiative to press brands, designers and ad agencies to change their immediate and long-term attitudes and plans to overcome the misconceptions of aging portrayed in ads. Tiffanie Papp from P&G/SeeMe Beauty will share why it is important for SeeMe Beauty to create ads that resonate with 50+ consumers.
How brands and agencies can ensure they are portraying today’s active, 50+ consumer group accurately in their campaigns.
What authentic visuals of this key demographic look like and the concepts brands should consider when choosing visuals, including the stereotypes and misconceptions about aging and the 50+ lifestyle they would do best to avoid.
How messaging and visual communications must evolve as Millennials join the 50+ consumer group in this decade.
What marketers are doing to create brand loyalty with this group, and some of the brands that are getting their 50+ visuals right.
P&G/SeeMe Beauty Salon Giveaway
All event attendees will have the chance to enter to win P&G/SeeMe Beauty products:
Grand Prize – (One winner) The SeeMe Collection, including their Best-selling Smooth Out Recovery Serum, Call Me Hydra-Cream, Sweet Dreams Night Cream and For Your Eyes Only eye cream ($184 value)
Mini Dynamic Duo (Two winners) Travel sizes of the Smooth Out Recovery Serum and Call Me Hydra-Cream ($30 value)
Details of how to win will be provided at the event on June 9th.
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Hear from the Speakers
Barbara Shipley SVP Brand Integration/Chief Brand Officer AARP
Andrew DelaneyDirector, Creative Content Getty Images