Presentations and Video from Event

Opening Remarks
Gayle Fuguitt – CEO & President, The ARF
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Mobile Advertising that Speaks with Consumers

Keynote Presentation – Communicating on Mobile the Way Consumers Do
Sarah Watson – Global and NY Chief Strategy Officer, BBH NY
Ben Jenkins – Founder and CEO @ Sympler
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Keynote Presentation – What is Mobile?
Radha Subramanyam – President, Insights, Research & Data Analytics, iHeartMedia and Member, ARF Board of Directors
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How Mobile Advertising Builds Brands in the Brain

The ARF’s How Advertising Works Original Research: Neural Pathways to Great Creative
Dr. Horst Stipp – EVP, Advertising Effectiveness and Global Outreach, The ARF
Dr. Manuel Garcia-Garcia – SVP, Advertising Effectiveness and Global Outreach, The ARF
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Are all Screens Equal?
Pranav Yadav – CEO, Neuro-Insight US, Inc.
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Emotional Engagement on the Big Screen vs. the Little Screen
Dr. Carl Marci – Chief Neuroscientist, Nielsen Consumer Neuroscience
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Measuring How Mobile Advertising Drives Consumer Behavior

Getting Measurement Right for Mobile App Install Advertising
Hannu Verkasalo – CEO & Founder, Verto Analytics
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Chips all in on Creative Pre-Testing
Hannah Pavalow – Research Analyst, Facebook
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Creating Extraordinary Marketing in a Mobile World
Ann Green – Managing Partner, Creative Development Practice, Kantar MillwardBrown
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Measuring How Mobile Advertising Drives Consumer Behavior

Keynote Presentation – Masterful Mobile Advertising
Ed Brojerdi – CEO, KBS, NY
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Panel Discussion: “M” Marks the Spot – What do we need to do Next to Maximize Mobile?
Moderator: Gayle Fuguitt, CEO & President, The ARF
Ed Brojerdi – CEO, KBS, NY
Sarah Watson – Global and NY Chief Strategy Officer, BBH NY
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Closing Remarks
Gayle Fuguitt – CEO & President, The ARF
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