From the ever-expanding platforms professional sports use to engage consumers to experimenting with the idea of selling advertising space on jerseys in the U.S., the sports fan crowd is becoming more complex. The sports fan evolution is seemingly gaining traction from the rise of outlets such as eSports, making sports more accessible to more consumers, and redefining what it means to be a sports fan. While some universal truths may remain, being able to segment and understand these new fan types is paramount to gaining mindshare, helping increase ROI and staying competitive in a world with a multitude of media channels. In response to this change, new playbooks need to be assembled in order to improve the efficiency & accuracy of sports marketing.
Simmons Research recently put together a sports marketing playbook to shed light on today’s sports fan crowd and the best ways to reach them. Please join Simmons Research’s Tamara Barber on November 10 to learn how the new wave of sports fans are redefining sports marketing.
Presenter:
Tamara Barber – Senior Manager, Simmons Research
