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How to Advertise More Effectively in a Cross-Platform World

May 11 • 2:00pm5:00pm

| Atlanta, GA

In today’s rapidly changing media environment, marketers face two key challenges: how to advertise most effectively across platforms as well as where and when to invest.

 To help meet these challenges, join The ARF at Turner in Atlanta on May 11 for a focused afternoon on these topics:

  • What is the value of context in an ad targeting world?
  • What is the the state of targeting a person level?
  • What are ways of improving marketing strategies?
  • What are emerging best practices?

Speakers

Howard Shimmel – CRO, Turner Broadcasting System
Bhanu Bhardwaj – SVP and Principal, Media Center of Excellence, IRI
Greg Pharo – Director, Media Analytics & Research, The Coca-Cola Company
Joe Empert – Principal, Advanced Analytics, AT&T
Karen King –  Jim Kennedy Professor of New Media and a Meigs Distinguished Teaching Professor, Department of Advertising and Public Relations, University of Georgia
Doug Bowman – Professor of Marketing, McGreevy Term Chair in Marketing, Senior Associate Dean for Working Professionals MBA Programs, and Co-Director of the Emory Marketing Analytics Center, Emory University’s Goizueta Business School
Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, The ARF

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Details

Date:
May 11
Time:
2:00pm–5:00pm
Event Category:

Venue

Turner Broadcasting System
1050 Techwood Dr. NW
Atlanta, GA 30318 United States