At this ARF Leadership Lab session, you’ll learn how the principles of storytelling can be applied to your business presentations, to result in dynamic stories that your audience won’t forget.
• Learn how to define communication objectives and assess your audience.
• See how data, charts and tables can be translated into more impactful stories.
• Participate in a hands-on workshop with a presentation of your own; get
feedback on how to better tell your story.
Chris Bacon – EVP, Research and Innovation: Global Research, Quality & Innovation, ARF
John Wise – Senior Director, Cultural Insights & Brand Strategy, Kelton Global