How much sales did your campaign generate, and how much would have happened anyway? Getting a valid answer to this critical question relies on the quality of your measurement approach.
Some say Randomized control groups (CTs) are the only way to really measure incremental lift. Others say it is impossible to build a true random control group. What are the alternatives, and how well do they work?
Join us on August 14 for a breakfast session to learn more about how to evaluate your options. The morning session will focus on Causal Analysis in Brand Measurement, including:
Say “do” to the opportunity to learn about the Do’s and Don’ts in measurement that will make a difference in your ability to make informed decisions.