How much sales did your campaign generate, and how much would have happened anyway? Getting a valid answer to this critical question relies on the quality of your measurement approach.
Some say Randomized control groups (CTs) are the only way to really measure incremental lift. Others say it is impossible to build a true random control group. What are the alternatives, and how well do they work?
This August 14 breakfast session focused on Causal Analysis in Brand Measurement, including:
Say “do” to the opportunity to learn about the Do’s and Don’ts in measurement that will make a difference in your ability to make informed decisions.