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Improving Mobile Survey Completion Rates & Accuracy

July 27 • 8:30am11:30am

| New York, NY

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Almost 3 of every 10 consumer surveys start on a smartphone – that’s a 49% increase every year over the past 5 years. And yet, 20% more people drop off that smartphone survey compared to a PC survey. Are your surveys part of that 20% higher drop off rate?

Join us in-person or via live-streaming as we address the demands required of all surveys today which is to increase completion rates when your survey is taken on a mobile device.

 

Actionable Take-Aways

  • You’ll learn how emojis can make your surveys stronger
  • How to effectively get open ends answered in a mobile environment
  • Get caught up on the ARF’s original research on research quality
  • Invitation to be a part of our latest Mobile Research Dataset Challenge being announced live — where you’ll get the chance to mine The ARF’s Original Research data for yourself

Featured Speakers

Nylen
Erik Nylen
Data Scientist, Parsec

Walton
Lauren Walton
Senior Research Scientist, Nielsen

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Details

Date:
July 27
Time:
8:30am–11:30am
Event Category:

Venue

The ARF
432 Park Ave South
New York, NY 10016 United States
Phone:
212.751.5656