Almost 3 of every 10 consumer surveys start on a smartphone – that’s a 49% increase every year over the past 5 years. And yet, 20% more people drop off that smartphone survey compared to a PC survey. Are your surveys part of that 20% higher drop off rate?
Join us as we explore innovations to design, execute and optimize mobile survey quality. You’ll learn how emojis can make your surveys ��. You’ll learn ways to keep your surveys brief and still collect all the data you need to make the right business decisions. And we’ll be announcing our latest Mobile Research Dataset Challenge where you’ll get the chance to mine The ARF’s Original Research data for yourself.
Erik Nylen – Data Scientist, Parsec
Lauren Walton – Senior Research Scientist, Nielsen