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Improving Mobile Survey Completion Rates & Accuracy

July 27 • 8:30am11:30am

| New York, NY

Almost 3 of every 10 consumer surveys start on a smartphone – that’s a 49% increase every year over the past 5 years. And yet, 20% more people drop off that smartphone survey compared to a PC survey. Are your surveys part of that 20% higher drop off rate?

Join us as we explore innovations to design, execute and optimize mobile survey quality. You’ll learn how emojis can make your surveys ��. You’ll learn ways to keep your surveys brief and still collect all the data you need to make the right business decisions. And we’ll be announcing our latest Mobile Research Dataset Challenge where you’ll get the chance to mine The ARF’s Original Research data for yourself.

Speakers

Nylen Walton

Erik Nylen – Data Scientist, Parsec
Lauren Walton – Senior Research Scientist, Nielsen

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Details

Date:
July 27
Time:
8:30am–11:30am
Event Category:

Venue

The ARF
432 Park Ave South
New York, NY 10016 United States
Phone:
212.751.5656