The 2017 How Advertising Works initiative is designed to establish ground truths on three key issues for our industry. Join the ARF experts on this webcast to hear details on this groundbreaking original research and how to get involved.
2017 ARF Original Research Experiments
Creating Effective Mobile Advertising
What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience?
Optimizing Mobile Research Quality
How can surveys be designed to take advantage of the unique ways in which consumers communicate on mobile devices?
Cookies vs. Context: Maximizing Media ROI
Do the benefits of targeting outweigh those of serving an ad in the right context and what is the right balance?
Jasper Snyder – EVP, Research & Innovation: Cross-Platform and Media, The ARF
Marc Rappin – EVP, Strategic Partnerships, The ARF
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