The featured speakers – Steve Bellman, Hojoon Choi, Justine Rapp Farrell and Jaywant Singh – each have decades of expertise in areas of research that include gender and feminism, consumer behavior and psychology, television and media, brand alliances and corporate social responsibility advertising.
Presentations were centered on the following timely topics:
Gender in advertising focusing on feminism and women in ads
Presence of gay couples in ads and the effects on consumers’ intentions
TV and video viewing patterns shaping the future of viewing and advertising
Cause-marketing ad campaigns with guilt appeals: how they influence consumers
Speaker & Moderators
Steven BellmanMediaScience Research Professor Ehrenberg-Bass Institute, University of South Australia
Hojoon ChoiAssociate Professor in the Jack J. Valenti School of Communication University of Houston
Justine Rapp FarrellAssociate Professor of Marketing University of San Diego’s School of Business
Jaywant SinghProfessor of Marketing Southampton Business School, University of Southampton (U.K.)