The featured speakers – Steve Bellman, Hojoon Choi, Justine Rapp Farrell and Jaywant Singh – each have decades of expertise in areas of research that include gender and feminism, consumer behavior and psychology, television and media, brand alliances and corporate social responsibility advertising.
Presentations will be centered on the following timely topics:
Gender in advertising focusing on feminism and women in ads
Presence of gay couples in ads and the effects on consumers’ intentions
TV and video viewing patterns shaping the future of viewing and advertising
Cause-marketing ad campaigns with guilt appeals: how they influence consumers