Two veteran Grand Ogilvy Award Jurors joined us to discuss what makes a successful ARF David Ogilvy Award entry. Ann Green, SVP, Client Partner at Kantar, and Abby Hollister, Principal at Formative Insights shared best practices for readying your written explanation and addressed misconceptions about what it takes to write a best-in-class entry.
The 2022 ARF David Ogilvy Awards are open for entries through May 27, 2022.
Ann and Abigail discussed what consumer insights are and why they are crucial for the application, why past winning case studies stood out, how to tell a clear and concise brand story as a case study, the ins and outs of the submission form. They also answered specific questions from attendees.