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How to Improve Creative Across Platforms and on Mobile

December 6 • 1:00pm2:00pm

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What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience? Join us at our December 6th webcast as we present new research that was conducted as part of the ARF’s How Advertising Works project.

The findings revealed:

  • How to optimize creative for a cross-platform campaign
  • Which ad formats are most effective on mobile

Speakers

Donato
Paul Donato
Chief Research Officer,
ARF
Stipp
Horst Stipp, Ph.D.
EVP, Research & Innovation:
Global & Ad Effectiveness,
ARF
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Details

Date:
December 6
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast