Several simultaneous forces are disrupting and uprooting marketing measurement. From the pandemic, to technology industry changes, emerging consumer data privacy regulations to loss of identity data & tracking, marketing measurement is now under more pressure than ever before.
At this Insights Studio, OptiMine will review each of these forces in detail and share success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment.
OptiMine will also discuss strategies to future-proof marketing performance measurement for the years to come as the measurement picture becomes less clear, more complex and riskier for brands.
We will discuss: