Several simultaneous forces are disrupting and uprooting marketing measurement. From the pandemic, to technology industry changes, emerging consumer data privacy regulations to loss of identity data & tracking, marketing measurement is under incredible pressure.
At this Insights Studio, OptiMine CEO, Matt Voda, reviewed each of these forces in detail and shared success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment.
OptiMine also discussed strategies to future-proof marketing performance measurement for the years to come as the measurement picture becomes less clear, more complex and riskier for brands.
Attendees gained insights on: