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Work-Life Balance: Does Technology Help or Hinder?

Work-life balance. We all aspire to it yet it can feel elusive and plain unattainable. At one time, the digital revolution promised to make work-life balance a reality. But has it? Is technology the panacea or the albatross to work-life balance?

Join The ARF Women in Analytics group at Ogilvy & Mather in Chicago on December 6 to discuss and debate. Industry leaders will share their research, perspectives and personal journeys.

Volunteer your voice and vigor during this afternoon of conversations, connections and cocktails. Together we will inspire, motivate and energize the women driving growth in the billion-dollar analytics industry.

Speakers & Table Discussion Leaders

Kate Sirkin – Practice Lead, Analytics & Insight Americas & Audience Insight Global, Publicis Media; ARF Board Member
Tina Manikas – President, FCB/RED
Kelly Twohig – Head, Brand Strategy, Google, Inc.
Joline McGoldrick – VP, Insights & Strategic Marketing, Media & Digital Practice, Kantar Millward Brown
Stacey Symonds – Sr. Director, Customer Experience & Insights, Orbitz/Cheap Tickets, Expedia, Inc.
Sangah Bae – Associate Director, Analytics, Neo@Ogilvy
Kathy Bachmann – Managing Partner, Growth Calculus
Julie Pahutski – SVP, Decision Sciences, Empower MediaMarketing
Kristin Sullivan‑Stoesser – Vice President of Sales (New Accounts), comScore, Inc.
    

Agenda

2:00 – 2:30pm
Registration & Arrival

2:30pm – 2:40pm
Opening Remarks
The ARF

2:40 – 3:10pm
Does Technology Help or Hinder?
The Digital Life of Moms: An actionable guidepost for marketing to moms
Joline McGoldrick – VP, Insights & Strategic Marketing, Media & Digital Practice, Kantar Millward Brown

3:10 – 3:20pm
Defining Work-Life Balance
Kate Sirkin – Practice Lead, Analytics & Insight Americas & Audience Insight Global, Publicis Media; ARF Board Member

3:20 – 3:30pm
Work-Life Balance for a Super-Commuter
Stacey Symonds – Sr. Director, Customer Experience & Insights, Orbitz/Cheap Tickets
Expedia, Inc.

3:30 – 3:40pm
Work Life Balance: Are You Working to Live or Living to Work?
Kelly Twohig – Head, Brand Strategy, Google, Inc.

3:40 – 3:50pm
Tina Manikas – President, FCB/RED

3:50 – 4:10pm
Break

4:10 – 4:40pm
Table top discussions

4:40 – 4:50pm
Speed Round Report

4:50 – 5:00pm
Closing remarks
The ARF

5:00 – 7:00pm
Cocktails