BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ARF - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ARF
X-ORIGINAL-URL:https://thearf.org
X-WR-CALDESC:Events for The ARF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T120000
DTEND;TZID=America/New_York:20251203T130000
DTSTAMP:20260803T025459
CREATED:20250820T192954Z
LAST-MODIFIED:20251210T143303Z
UID:372072-1764763200-1764766800@thearf.org
SUMMARY:A Peek Behind the Curtain: Setting Up Your Creator/Influencer Initiative for Success
DESCRIPTION:A Peek Behind the Curtain: Setting Up Your Creator/Influencer Initiative for Success\n      December 3 @ 12:00 pm - 1:00 pm EDT | Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nOn December 3\, the ARF Creative Council pulled back the curtain on how leading brands navigate the evolving creator and influencer landscape. This roundtable discussion offered a candid\, client-side look at the creator/influencer economy and provided attendees with real-world examples of how leading brands strategically deploy creators\, select the right partners\, brief them effectively\, and measure their performance.  \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\n\nTheresa BlockStrategy\, Marketing\, & Insights Consultant\nSonas Integrative Strategies\n\n\nView Bio\n\n\n\n\n\n\nMae KarwowskiFounder & CEO \nObviously\, a division of WPP\n\n\nView Bio\n\n\n\n\n\n\nParker RaySVP Strategy & Analytics \nOnefluential \n\n\nView Bio\n\n\n\n\n\n\nKathy Whitlockformer Vice President Strategy & Insights \nTelevisaUnivision\n\n\nView Bio\nMODERATOR\n\n\n\n\n\n\n\n\n\n\n\n\n\n \nACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/creative-council-december-2025/
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,9 - Councils
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/06/creative-council-160x80-2.png
END:VEVENT
END:VCALENDAR