Learning From Winners: A Showcase of Award-Winning Research
Is there a link between corporate social responsibility (CSR) and a company’s marketing performance?
Hear right from your desk, Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity.
This 2017 Journal of Advertising Research winner for the best academic paper spells out the positive impact of a company’s practice of CSR:
Mahabubur Rahman – Assistant Marketing Professor, Rennes School of Business
M. Angeles Rodriguez-Serrano – Assistant Marketing Professor, University of Seville
Mary Lambkin – Professor of Marketing, University College Dublin
About Learning from Winners
Learning From Winners spotlights papers judged to be best for insights, branding, marketing, etc. They are re-presented here to inspire and inform the advertising, promotion and marketing industry.