An experiential work session to explore the ARF Creative Council white paper
Program: 2:30 – 5:00 pm
Networking Cocktail Reception: 5:00 – 6:00 pm
After spending 18 months conducting an extensive study of the relationship between the data science and advertising creative communities, the ARF Creative Council produced a landmark white paper titled, How to Get Better Creative from Better Insights. Benefit from the council’s insight at this stimulating event.
Hosted by the ARF Creative Council, this immersive session will be facilitated by improvisational specialists/writers/comedians Kat Barker and Andy Eninger. Their expertise in strategic storytelling, creative collaboration, and in helping brands articulate insights will fuel an innovative session that will address three key issues identified in the white paper – trust, language, and workflow.
Attendees will be led through a series of interactive exercises that will demonstrate how to effectively deliver impactful insights, particularly on advertising creative. Participants will discover new and effective ways to articulate, communicate, and translate key insights to different audiences.
Join the ARF, Kat, and Andy at this collaborative event to gain hands-on guidance on how to put the white paper recommendations into practice. Find the most meaningful ways to communicate breakthrough research that will drive the best creative work!
The event will begin with an overview of the white paper by the ARF Creative Council Chairs and conclude with a networking cocktail reception.
About the Event Facilitators:
Andy Eninger and Kat Barker are storytellers, idea junkies, and facilitators. They use fast ideation and behavioral skill building to help groups articulate insights, tell the story around data and sell their ideas. They specialize in immersive activities that help organizations collaborate and ideate more quickly. Their facilitation toolkit pulls from a unique background in qualitative consumer research, content creation, learning and development work, inclusion training, and improvisational theater. They share a collective 30+ years of working with clients through the famed Second City Theater.
The Creative Council develops guidelines for using research to optimize effective advertising creative by compiling definitions of advertising testing terms and exploring new language, theories, and tools to enhance understanding of how advertising research and data can be used to increase the power of advertising creative.