Breaking Through the Blind Spots: The Case for Rethinking Traditional Targets

Does traditional audience segmentation exclude valuable data that reveals commercially informative patterns? Do nonbinary individuals watch Super Bowl advertising at statistically significant rates, compared to cisgender males between the ages of 18 to 35? And how can we address the marginalization of this data set?

Join us for an eye-opening event in NYC as we examine stereotypes and biases in audience targeting within the advertising and media industry. Seasoned industry leaders will share their experiences and unique perspectives to encourage attendees to reflect on society’s biases and blind spots more broadly, as well as how they echo through the media landscape.

Improve your understanding of the diversity of advertising audiences today as you gain strategies to surface valuable data from these cohorts and learn what these efforts mean for the future of advertising across modern media.

Don’t miss the opportunity to network with like-minded professionals and build new connections after the event. Plus, join us in honoring the winner of the 2023 Young Pro of the Year Award, Rachel Herzig.