Join the ARF and Forethought on August 3rd to explore the The Science Driven Creative.
Ken Roberts (President at Forethought) will explore the advances in understanding consumer behavior and decision making, focussing on the rational and emotional motivators of brand choice. The discussion will inspire a rethink on brand and advertising strategy, built on the scientifically validated drivers of consumer behavior. Live case studies will be shared as well as updates on state-of-the-art application of marketing science, to gain and retain customers and drive brand growth.
Ken Roberts – President, Forethought