On May 12, 2022, the ARF Cross-Platform Measurement Council hosted a thorough walk-through of what data cleanroom companies do and how they do it. Experts elaborated on how cleanrooms provide companies with the capability of linking data on a record level in a secure, privacy-compliant manner so that each participant can access what has been permitted and nothing more.
The use cases of data cleanrooms include, but are not limited to, insights, audience planning, activation and measurement. The ARF Cross-Platform Measurement Council hosted a thorough walk-through of what data cleanroom companies do and how they do it. Attendees improved their understandings of how cleanrooms provide two or more companies the capability of linking data on a record level in a secure, privacy-compliant manner so that each participant can access what has been permitted and nothing more.
Panelists discussed: