The ARF Cognition Council will present an in-depth event focused on both advertising within news content and context effects in programmatic buying.
The first panel will present research on the effectiveness of advertising within news content in general and within news content about the pandemic specifically.
Participate in discussion among the panelists about the reasons that news as a context may be more or less effective than other contexts, drawing from available qualitative, quantitative, and neuroscience evidence.
The second panel will delve into the potential opportunity for the context in which an ad is placed to become more important in programmatic buying as the third-party cookie becomes less important.
Advertisers spend billions on programmatic advertising – can context be incorporated into this enormous category of ad spend?
Gain an understanding of: