Today’s marketers are responsible for more of the sales cycle than ever before, and with all the different data sources available how do you know what activities are really impacting revenue? Sure, you may know which emails are getting the most opens and which ads are getting the most clicks, but do you know what is actually influencing the sales cycle? That is where multi-touch attribution and Revenue Intelligence comes into play. By leveraging historical performance, machine learning, and predictive data analytics, marketing teams can orchestrate the buyer journey and make better decisions.
Nadim Hossain, CEO and Co-Founder of BrightFunnel, discusses why Revenue Intelligence is an imperative for today’s marketing organizations–changing the roles of marketers and requiring them to be truly data-driven. In this session, Nadim will discuss the importance of this transition and how to make the culture of measurement a true reality in your marketing organization.